Custom Tracking Link Configuration

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Introduction

There are two main sources for mobile users traffic, which you can track with AppsFlyer:

Integrated Partners
Facebook, Adwords, Snapchat, Twitter etc.
Owned Media
email and SMS campaigns, web site banners and landing pages, viral posts on social media or even QR codes on print, in-Store and out of home media.

Owned media is often a great source for abundant (and mostly free) traffic, but it's equally important to track and measure it properly, to get more installs and better engagements from your new users.

To track owned media successfully you need to create and manage your Custom Tracking Links.

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