There are two main sources for mobile users traffic, which you can track with AppsFlyer:
- Integrated Partners
- Facebook, Adwords, Snapchat, Twitter etc.
- Owned Media
- email and SMS campaigns, web site banners and landing pages, viral posts on social media or even QR codes on physical posters.
Owned media is often a great source for abundant (and mostly free) traffic, but it's equally important to track and measure it properly, to get more installs and better engagements from your new users.
To track owned media successfully you need to create Custom Tracking Links.
Example: Setting E-mail as the Media Source
1. Click Integrated Partners:
2. Click Custom Tracking Link:
The following window opens:
For Custom Tracking Link: Either add the name of the media source or click one of the tabs (in this case “Email”). The media source value is represented in the tracking link under the ‘pid’ parameter.
To properly differentiate between your custom tracking link and AppsFlyer integrated partners tracking link, do not use "Facebook", "Facebook Ads", "Google", "Twitter" or "Organic" as your custom media source name (case insensitive). If these names are duplicated it can effect AppsFlyer's dashboard and reports.
Campaign (optional): Add the name of the campaign to differentiate between the different creatives you are running with that specific media source. In this example, we want to use several newsletters such as the "jan2017-newsletter" campaign name, which is the ‘c’ parameter in the tracking link.
See more information about AppsFlyer's Tracking Link Structure and Parameters.