Custom link management

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The main sources of mobile user traffic which AppsFlyer records are:

Integrated Partners
Facebook, Adwords, Snapchat, Twitter, etc.
Owned Media
Email and SMS campaigns, web site banners and landing pages, viral posts on social media, Push notifications or even QR codes on print, in-Store and out of home media.

Owned media is a great source of abundant (and mostly free) traffic. It's important to record and attribute it properly, to get more installs and better engagements from your new users.

To attribute owned media it's necessary to create and manage Custom Attribution Links.

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