Facebook Re-engagement Ads, enable you to easily reach targeted audiences who previously installed your app and re-engaged with them.
How to activate Facebook engagement Ads:
Configure the Facebook App ID
To use Facebook mobile app ads, you just need to create a Facebook application. This does not mean you have to implement Facebook Login or integrate your app with Facebook; you only need an app on Facebook to get an app ID. If you do not already have one, you can create this by visiting the App Dashboard and clicking Create New App under Apps. You are asked to complete a name for your app, and a unique namespace.
Once you have the Facebook App ID, go to the Integrated Partners Configuration, select Facebook and paste the Facebook App ID to the appropriate place.
Enabling Engagement Ads
1. Follow the instructions provided here to run your Facebook campaign.
2. If you want to run the re-engagement campaign, set the Facebook Re-engagement Ads to ON. To enable your AppsFlyer dashboard to support this campaign, contact your AM or firstname.lastname@example.org.
3 Click Save & Close
For more information on Facebook Re-Targeting, click here.