Available Parameters on AppsFlyer's Tracking Links

 

The following Parameters are available to use within the generated link:

For the updated tracking link structure and parameters, see here 

 

 Parameter Name

Description

 pid

Media source name - provided by AppsFlyer and should not be changed

 c

Campaign name

 clickid

The Ad Network unique click identifier

 af_prt

Relates to the Agency

 af_siteid

Ad network publisher ID

 af_sub1

Custom parameter 1

 af_sub2

Custom parameter 2

 af_sub3

Custom parameter 3

 af_sub4

Custom parameter 4

 af_sub5

Custom parameter 5

New Parameters:

The new set of parameters adds a number of additional parameters in a clear, standardised and structured manner. We strongly recommend using these parameters before reverting to the af_sub1-5 parameters.

 Parameter Name

Description

 af_c_id

Campaign ID - provided by the advertiser

 af_adset

Adset name - provided by the advertiser. Adset is an intermediate level in the hierarchy between Campaign and Ad.

 af_adset_id

Adset ID

 af_ad

Ad name

 af_ad_id

Ad ID

 af_ad_type

Ad type - use anything that "describes" the ad format (examples: video or banner, medium size or big size etc)

 af_channel

The channel through which the ads are distributed (example: YouTube vs Google Search)

 af_keywords

Keywords list for text-targeted campaigns

 af_cost_model

Cost model - any cost model can be sent via the tracking link and consequently appear in the raw data reports. However, currently, only CPI (Cost Per Install) is supported for correct aggregation of cost.

 af_cost_currency

Currency code (example: USD)

 af_cost_value

Cost value (numeric decimal)

 Android Specific Parameters:

 Parameter Name

Description

 android_id

Device Android_id - Requires ad network support

 sha1_android_id

Device Android_id hashed with SHA1 - Requires ad network support

 advertising_id

Google Advertising ID - Requires ad network support

 sha1_advertising_id

Google Advertising ID hashed with SHA1 - Requires ad network support

 af_r

For out of store only - Target redirect URL

 sha1_el

Used for desktop to mobile tracking - email hashed with SHA1, requires  ad network support

iOS Specific Parameters:

 Parameter Name

Description

 idfa

Apple Advertiser ID - should be provided using upper case format, requires ad network support

 sha1_idfa

Apple Advertiser ID hashed with SHA1 - Requires ad network support

 mac

Device mac address - Requires ad network support

 sha1_mac

Device mac address hashed with SHA1 - Requires ad network support

To view the detailed guide of AppsFlyer's tracking link structure, click here.

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