InMobi Integration Configuration

  • Advertisers


Inmobi, one of AppsFlyer's integrated partners, enables consumers to discover new products and services through contextual and curated recommendations on mobile devices.

In addition to click-based mobile attribution, Inmobi also offers cost, retargeting and view-through attribution, which you can track with AppsFlyer.

To configure your campaigns with Inmobi, follow the steps below.

Setting Up Inmobi

Go to the dashboard of your app and click on Integrated Partners on the left bar.


Enter "Inmobi" in the search field and click on its logo to open Inmobi's configuration window.

Inmobi's configuration window includes 4 tabs: Integration, Tracking link, Data enrichment and Permissions. Click on the items below to read about the tabs setup. 

For a detailed description of the Partner Configuration Window Header, click here.


  • The General Settings step in the Integration tab is mandatory for all partners
  • All the rest of the steps are either descriptive or optional

Integration Tab

The Integration Tab is divided into different sections as described below. 


As an ALL-Installs network, Inmobi prefers to receive postbacks for all new installs of your app from ANY source, including organic. It is recommended to select Events attributed to any partner to send all install postbacks to Inmobi. 

General Settings


Inmobi connects with AppsFlyer via a unique network ID. If you don't already have the Network ID, you must obtain it from Inmobi to continue with the integration.


Enable View-Through attribution

Toggle this to ON if you want to attribute view-through installs from Inmobi. The view-through lookback slider is available on the tracking link tab (described below). 

Default Postbacks

AppsFlyer can send automatic postbacks to Inmobi following user installs and re-engagements. Use this section to define the source of the users that allow sending these postbacks. 


Select Only events attributed to this partner for events coming only from users attributed to Inmobi.
Select Events attributed to any partner or organic to have your entire user base available to be reported to Inmobi.

In-App Events Settings

In this section you can map your AppsFlyer events with Inmobi via postbacks. 

  1. Set the Inmobi gpm_id again here
  2. Toggle In-App Event Postbacks to ON
  3. Select the Sending Option for all SDK defined events.
    - Only events attributed to this partner for events coming only from users attributed to this partner
    - Events attributed to any partner or organic to have your entire user base available to be reported to the partner
  4. Click Add Event to add an SDK Event to the list
  5. Fill in the following parameters:
Parameter Name Description
SDK Event Name The name of the event, as received by AppsFlyer either from the SDK integrated in your app, or from server to server events.
Tip - If you don't see the event you want in the list, make sure to activate the event on a device with a non-organic installation and recheck.
Partner Event Identifier The unique name or ID of each event as defined on Inmobi's side. 
Obtain the corresponding Event ID from Inmobi and set in the text field.
Send Revenue When unchecked - AppsFlyer sends all the parameters of the rich in-app event to the partner, except for the revenue parameter, which is contained in the af_revenue parameter.
When checked - AppsFlyer sends all the parameters including the revenue value (if it exists in the event). 

Tracking Link Tab

In this tab, you can create the tracking links you want to send to Inmobi for tracking Inmobi's campaigns, ad sets or even single ads. Note that AppsFlyer DOES NOT save your generated partner's tracking links.


For all SRNs, such as Facebook, Apple Search Ads, Adwords, Snapchat etc. this tab is not functional, as they do not use external tracking links.

This tab is divided into different sections:

Tracking Link Parameters

In this section, select which parameters you want to add to the tracking link. 

Adding parameters to the tracking link here enables you to later perform thorough drill-down analyses. Parameters that are already defined on the tracking link can be edited by adding them and their new values here.

  • Campaign - add it to compare different campaigns running with Inmobi. 
    Tracking link parameter: c
  • Adset - set ad set names to compare different ad sets within specific Inmobi campaigns.
    Tracking link parameter: af_adset
  • Ad Name - set ad set names to compare different creatives within specific ad sets within specific campaigns Inmobi.
    Tracking link parameter: af_ad
  • Site ID and Sub Site ID - set Site ID parameter to attribute installs to specific publishers. If many publishers exist, we advise on limiting the number of used site IDs and using the sub site ID parameter, to avoid exceeding the site ID limitations.
    Tracking link parameters: af_siteid and af_sub_siteid
  • Subscriber Parameters - use any of the 5 subscriber parameters to insert useful values. Note that these parameters get parsed and appear in the raw data report, which makes them very handy for performing data aggregation or filtering.
    Tracking link parameters: af_sub1, af_sub2, af_sub3, af_sub4, af_sub5 

Add any other parameter to the tracking link simply by typing it in a new parameter box. For more information about AppsFlyer's Tracking Link Structure and Parameters.

Retargeting Settings

When enabled, AppsFlyer recognizes a link as a retargeting tracking link, rather than a user acquisition link, by adding the &is_retargeting=true to the click tracking link. Note that retargeting is currently only supported for click-through and not view-through attribution.  
Tracking link parameter: is_retargeting.

The following setup below is displayed when retargeting is enabled.


1. Standard Link vs. OneLink

Select standard tracking link option if:

  • You don't need to deep link with the URL or
  • Plan to use only URI schemes for deep linking

select Use OneLink for:

  • Using a single link for both Android and iOS apps or
  • Deep linking using Universal or app links 

Note that selecting OneLink changes the click tracking link from app specific to a OneLink URL.

2. Deep Link URL

Use this field if the link is meant to deep link users to any specific activity within your app.
Tracking link parameter: af_dp
You can find more information about AppsFlyer's deep linking solution in this guide.

3. Re-engagement Window

Set the time period following the re-engagement, where the user's in-app events are attributed to the retargeting media source. You can set the value in days (1-90), hours (up to 23), or even lifetime.

Tracking link parameter: af_reengagement_window 

Click-Through Attribution

This slider allows you to set the maximum time from click to install. Only installs (first launches) that take place within the lookback window may be attributed to Inmobi.

Tracking link parameter: af_click_lookback

More details about the click lookback window here

Click Tracking Link

This is the tracking link that contains all the setup information you have set for it. Send it to Inmobi to be activated when leads click on a corresponding ad.

View-Through Attribution Lookback Window

This slider allows you to set the maximum time from impression to install. Only installs (first launches) that take place within this lookback window, following an ad impression, are attributed to Inmobi, providing there was no other relevant ad click. 

You can customize this value to 1-23 hours or 1-7 days. 

Tracking link parameter: af_viewthrough_lookback

More details about the view-through attribution here

Impressions Tracking Link

The impression tracking link contains similar attribution data to the click tracking link (besides the different lookback window). Send it to Inmobi to be activated when a corresponding ad is watched, usually for 1 second or more.

Data Enrichment Tab

The data enrichment tab allows you to configure 2 topics, if supported by the partner:

1. Pulling cost data from Inmobi (as an advertiser)

2. Getting ad revenue data from Inmobi (as a publisher)

Getting Cost Data

When Cost integration is supported, the following is displayed:


Set the Get Cost Data toggle to display the partner's required setup for cost data. Follow the specific instructions on the partner's cost section.

For example, in the capture below the partner requires setting up information about the user name, password, account ID and secret key to send cost data.  


For the full list of partners supporting cost data, click here.

Permissions Tab

In this tab, you can select the permissions to grant to Inmobi, whether the partner acts as an ad network, agency or even both. Note that even if attribution is disabled for Inmobi, the permissions tab is active and you can grant control to the partner.


Ad Network Permissions

Use these toggles to give the ad network permissions to handle its own configuration for your app:

  • Allow to configure integration - permit the partner to setup the integration tab (except in-app event postbacks)
  • Allow to configure in-app event postbacks - permit the partner to setup in-app event postbacks mapping to itself on the integration tab
  • Allow access to your retention report - only to the partner's own retention data 
  • Allow access to your Protect360 dashboard - only to the partner's own Protect360 data, and providing the feature is enabled for the advertiser 

Learn more about granting ad network permissions.

Agency Permissions

Use these toggles to give the agency permissions to handle its own configuration for your app:

  • Main toggle - Set to On to reveal the agency permissions options
  • Allow to configure in-app event postbacks - permit the agency to setup in-app event postbacks mapping to itself on the integration tab
  • Allow access to your retention report - only to the agency's own retention data  

Learn more about granting agency permissions.

Was this article helpful?
0 out of 0 found this helpful