Twitter configuration with AppsFlyer

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Mobile app promotion on Twitter

Twitter's Mobile App Promotion is a great way to represent mobile applications on Twitter and to drive installs. It enables Twitter advertisers to effectively promote their mobile apps with a great App card design driving installs, app engagement and deep linking. For marketers, this means a rich, native ad unit combining the best of Twitter Cards and Promoted Tweets. Users can easily install and engage with apps directly from the Twitter timeline.

Twitter user privacy

As of November 20 2019 Twitter users may control how they share information with advertisers. 

If users’ settings are set to prevent the sharing of their engagement information with advertisers, their Twitter-driven installs and in-app events are omitted from all raw data exports and APIs, but are still attributed to Twitter’s aggregate data in AppsFlyer.

As a result, expect AppsFlyer's aggregate data to show a higher (and true) number of Twitter-driven installs and in-app events, compared with the raw data export and APIs. 

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