How to Configure a Campaign with Criteo - Legacy


This configuration is now deprecated. For the latest configuration with Criteo, click here.

To configure a campaign using Criteo, follow these steps:

1.  Set Up Campaign

Once you have registered your app with AppsFlyer, you must set up a campaign on the dashboard.

To do this, click the app that you want to advertise or select Overview from the drop-down menu.

2.  Configure Integrated Partner

Click Integrated Partners link on the left side of the screen.


3.  Select Criteo 

In the Integrated Partners page, select Criteo as the media source by either scrolling down to Criteo or by searching for Criteo in the filter field. 


4.  Activate Retargeting Campaigns with Criteo 

Click the Criteo logo to open the Criteo configuration window.


Select the Retargeting Camapign checkbox. This changes the tracking link to include parameters that are compulsory for retargeting.

Select the Enable checkbox to allow AppsFlyer to send Criteo a notification for every app launch.

This is considered as a View Home event on Criteo’s platform.

For user acquisition campaigns:

1. Enter the name of your campaign in the Campaign field.  This is optional.
2. Copy the tracking link and send to your account manager at Criteo.

Configure In-App Events

1. Choose sending Criteo All in app events.

2. Click +Click to add in app event mapping and map the events you want to send Criteo.

You should map each SDK Event and relate it to one of the pre-configured Criteo Event Tags. 

If the in-app event has a monetary value (i.e. a purchase event) it is recommended to check the Value box to send the value to Criteo.

3. Click Save & Close.


You can grant permission for Criteo to configure the tracking link for you and map your in-app events so that they can receive the data. 

To allow Criteo configuration and tracking link extraction, activate the Allow Integration Parameter Configuration toggle.

To allow Criteo to map in-app events to their servers, activate the Allow In-App Events Configuration toggle.

To allow Criteo to see retention reports, activate the Retention toggle.

When the set up is completed click on App Settings on the left side of the screen.

Then switch the attribution toggle from off to on.


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