DoubleClick Integration Overview

Using AppsFlyer to attribute conversions from your Google DoubleClick campaigns is simple and easy. When you view an ad for a mobile app and then click on it, DoubleClick records the ad click in their system. When the mobile app is installed, AppsFlyer queries DoubleClick at the first app open to determine if the install can be attributed to them.  

To start tracking installs from your DoubleClick's account please follow these simple configuration steps.

You can use the AppsFlyer DoubleClick setup to report on campaigns run in both:

Make sure your DoubleClick campaigns are set-up correctly for tracking in-app attributions. See the DoubleClick support pages for more information.  

NOTE:  These support pages require a login to the DoubleClick UI to access:

Agencies can also run and track campaigns on DoubleClick for their app owner clients. Please click here for agency DoubleClick setup details.

DoubleClick and AppsFlyer have different attribution models, which may lead to different results displayed on the dashboards. Click here for a list of these discrepancy reasons with DoubleClick


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