Facebook Re-Targeting Attribution

AppsFlyer's re-targeting attribution for Facebook enables advertisers to attribute an additional engagement of a user with an ad on Facebook, and measure the quality of the user, post engagement, using the AppsFlyer reports.

Enabling Facebook Re-Targeting Attribution on the Dashboard

To enable re-targeting attribution for Facebook, follow these steps:

  1. Ensure Re-Targeting is enabled for the app on the App Settings page.  For details, click here.
  2. Go to Settings >> Integrated Partners >> Facebook and enable Facebook Re-engagement Ads

Viewing the Reports

Once Facebook re-targeting attribution is enabled on your AppsFlyer account, you can view your re-targeting campaigns in the dashboard by click Re-Targeting on the side tool bar.

All available information in the dashboard now displays the re-targeting campaigns and the downstream in-app events which were reported after the engagement with the re-targeting campaign. 

Conversion Types

AppsFlyer supports two conversion types for re-targeting campaigns:

  1. Re-engagement - an engagement with a re-targeting campaign by a user who already has the app installed at the time of engagement.
  2. Re-attribution - an engagement with a re-targeting campaign by a user who previously installed the app and then uninstalled it.


Additional Fields in the Raw Reports and Push API

Raw reports for Facebook re-targeting data include the following new fields:

  • Re-Targeting Media Source

  • Re-Targeting Campaign Name

  • Re-Targeting Campaign Id

  • Re-Targeting Adset Name

  • Re-Targeting Adset Id

  • Re-Targeting Adgroup Name

  • Re-Targeting Adgroup Id

  • Is Retargeting - "TRUE"

  • Conversion Type - "re-engagement" or "re-attribution"

 Push API for Facebook re-targeting data include the following new fields:

  • Is Retargeting - "TRUE"

  • Conversion Type - "re-engagement" or "re-attribution" 

Important Note:

  • If you are integrated with Facebook's SDK and setLimitEventUsage or setLimitEventAndDataUsage is set to true (on the Facebook SDK), AppsFlyer is unable to perform re-targeting attribution for Facebook campaigns.
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