Facebook Retargeting Attribution


AppsFlyer's retargeting attribution for Facebook enables advertisers to attribute an additional engagement of a user with an ad on Facebook, and measure the quality of the user, post engagement, using the AppsFlyer reports.

Enabling Facebook Retargeting Attribution on the Dashboard

To enable retargeting attribution for Facebook, follow these steps:

  1. Ensure Retargeting is enabled for the app on the App Settings page.  For details, click here.
  2. Go to Settings >> Integrated Partners >> Facebook and enable Facebook Re-engagement Ads

Viewing the Reports

Once Facebook retargeting attribution is enabled on your AppsFlyer account, you can view your retargeting campaigns in the dashboard by click Retargeting on the side tool bar.


All available information in the dashboard now displays the retargeting campaigns and the downstream in-app events which were reported after the engagement with the retargeting campaign. 

Conversion Types

AppsFlyer supports two conversion types for retargeting campaigns:

  1. Re-engagement - an engagement with a retargeting campaign by a user who already has the app installed at the time of engagement.
  2. Re-attribution - an engagement with a retargeting campaign by a user who previously installed the app and then uninstalled it.

Additional Fields in the Raw Reports and Push API

Raw reports for Facebook retargeting data include the following new fields:

  • Retargeting Media Source

  • Retargeting Campaign Name

  • Retargeting Campaign Id

  • Retargeting Adset Name

  • Retargeting Adset Id

  • Retargeting Adgroup Name

  • Retargeting Adgroup Id

  • Is Retargeting - "TRUE"

  • Conversion Type - "re-engagement" or "re-attribution"

 Push API for Facebook retargeting data include the following new fields:

  • Is Retargeting - "TRUE"

  • Conversion Type - "re-engagement" or "re-attribution" 

 Important Note

If you are integrated with Facebook's SDK and setLimitEventUsage or setLimitEventAndDataUsage is set to true (on the Facebook SDK), AppsFlyer is unable to perform retargeting attribution for Facebook campaigns.

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