Agency accounts guide

  • Advertisers
  • Agencies


What is an agency account?

AppsFlyer Agency accounts are used by agency teams to measure their app marketing campaigns on behalf of advertiser clients.

Key pre-install and post-install metrics are available to enable agencies to measure performance across their client portfolio.

The agency account dashboard is similar to the advertiser dashboard and includes default access to the following dashboards:

  • Overview (LTV)
  • In-app Events 
  • Retargeting 

Typical KPIs include impressions, clicks, installs, user loyalty, cost, and ROI.  About the dashboard.

Agency transparency: To protect agency proprietary information, media source information is not transparent to advertisers. This means that advertisers view agency activity as coming from a single media source being, the agency.  The Agency Transparency setting can only be set by the Agency. The setting can be:

  • Disabled (default): Not transparent (opaque). The advertiser can't view media source information
  • Enabled: Transparent. The media source information is visible to the advertiser

Agencies are not able to view data that advertisers receive from other sources with the exception of organic data. In the case of organic data, advertisers may grant agencies access to organic date.  

Agency vs. advertiser account

Advertiser accounts are geared towards serving the app and data-owner. Advertisers typically add their owned-properties to their account and determine the data-access levels required.

Agency accounts are purpose-built to enable agency teams to efficiently measure and analyze their clients' app marketing campaigns across their client portfolio.

Account structures permit knowledge-sharing between global agency teams and enable group-level ROI measurement, calculations, reporting, and optimization.

Agency vs. ad network account

There are thousands of ad networks that are integrated with AppsFlyer. Most ad networks, much like agencies, generate and drive installs for their app owner advertising clients.

So, should you open an agency account or an ad network account?

The fundamental difference between the two accounts is that an ad network account enables you to receive installs and in-app event information via postbacks, when originated by you. If you need real time postbacks and have the technical capabilities for this, perhaps you should register as an ad network rather than as an agency. Refer to the ad network integration guide for more information.

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