Agency Accounts: All You Need To Know

  • Advertisers
  • Agencies

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What is an Agency Account?

AppsFlyer Agency accounts are used by agency teams to track and measure their app marketing campaigns on behalf of advertiser clients.

Key pre-install and post-install metrics are available to ensure that agencies are able to deliver optimal performance across their client portfolio.

The Agency account dashboard allows similar viewing capabilities to the Advertiser's dashboard and includes default access to:

  • Life Time Value Overview Dashboard
  • In-App Events Dashboard
  • Retargeting Dashboard

Available common KPIs include: impressions, clicks, installs, user loyality, cost, ROI etc. More details on the various reporting dashboards can be found here.

By default, Agency IP is protected and Advertisers view agency activity as one complete media source. Agencies can choose to be transparent and thereby enable their clients to see a full breakdown of the source activity of the Agency.

Agencies are not able to view any data that advertisers receive from other sources, including organic data. However, organic data access can be made available to agencies by the app owners upon explicit request.

Agency vs. Advertiser Account

Advertiser accounts are geared towards serving the app and data-owner. Advertisers typically add their owned-properties to their account and determine the data-access levels required.

Agency accounts are purpose-built to enable agency teams to efficiently track and measure their clients' app marketing campaigns across their client portfolio.

Account structures permit knowledge-sharing between global agency teams and enable group-level ROI measurement, calculations, reporting and optimization.

Agency vs. Ad Network Account

There are thousands of ad networks that are integrated with AppsFlyer. Most ad networks, very much like agencies, generate and drive installs for their app owner advertising clients.

So, should you open an agency account or an ad network account?

The fundamental difference between the two accounts is that an ad network account enables you to receive installs and in-app event information via postbacks, when originated by you. If you need real time postbacks and have the technical capabilities for this, perhaps you should register as an ad network rather than as an agency. Refer to the ad network integration guide for more information.

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