Partners/Media Source Report

  • Advertisers
  • Agencies


AppsFlyer's Partners Report provides aggregated performance reports per source/campaign.


Important: This lifetime value (LTV) report aggregates the overall (all time until present) performance of the installs/users generated during the reporting dates ( {from_date} to {to_date} ).

This means that the report includes all in-app events that occurred after the selected date range.
Report Time: GMT

The Report Parameters

The Partners/Media Source Report contains the following information.

Column Name Description

Agency/FMP (af_prt)

Agency / Partner Name

Media Source (pid)

Media source that generates the install (pid=media source)

Campaign (c)

Campaign name (c= campaign name)


Number of impressions


Number of clicks


Click-Through Rate


Number of installs

Conversion Rate

Number of installs / number of clicks


Number of app opens

Loyal Users

Default - User who opens the app more than 3 times

Loyal Users/Installs

Percentage of Loyal users from non organic installs

Total revenue

Total revenue generated from the Media Source and Campaign

Total Cost

The total cost


Return on Investment


Average revenue per user

Average eCPI

The average eCPI

event:(Unique users)

Number of unique users who performed the event

event:{your event name} (Event counter)

Event counter

event:{your event name} (Sales in USD)

Event sales in USD

event:{your event name} (Events/Installs)

Number of Events / Number of Installs

event:{your event name} (eCPA)

Total cost / number of events

A CSV report is available in the AppsFlyer Dashboard.

You can also use our API for importing the data directly to your servers. Simply use the following API below:



  • {api_token} is the user's external API authorization token: "153459-7017-4af5-931d-ae9ab34b4e96"
  • {from_date} is the report's start date in the format "yyyy-mm-dd". For example: 2010-01-01
  • {to_date} is the report's end date in the format "yyyy-mm-dd". For example: 2010-01-01
  • All parameters are required
The Partners/Media Source Report is a real-time report.
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