Partners by Date Report

  • Advertisers
  • Agencies


AppsFlyer's Partners Report provides aggregated performance reports per source/campaign. 


This lifetime value (LTV) report aggregates the overall (all time until present) performance of the installs/users generated during the reporting dates ( {from_date} to {to_date} ). 

This means that the report includeד all in-app events that occurred after the selected date range.

Report Time: GMT

The Report Parameters

Column Name Description


 Each date of the selected timeframe

 Agency/PMD (af_prt)

 Agency / Partner Name

 Media Source (pid)

 Media source that generates the install (pid=media source)

 Campaign (c)

 Campaign name (c= campaign name)


 Number of ad views


 Number of clicks


 Number of clicks divided by number of impressions


 Number of installs

 Conversion Rate

 Number of installs / number of clicks


 Number of app opens

 Loyal Users

 Default - User who opens the app more than 3 times

 Loyal Users/Installs

 Percentage of Loyal users from non organic installs

 Total revenue

 Total revenue generated from the Media Source and Campaign

 Total Cost

 The total campaign cost


 Return on your investment


 Average revenue per user

 Average eCPI

The average effective cost per installation

 event:(Unique users)

 Number of unique users who performed the event

 event:{your event name} (Event counter)

 Event counter

 event:{your event name} (Sales in USD)

 Event sales in USD

A CSV report is available in the AppsFlyer Dashboard. 

You can also use our API for importing the data directly to your servers. Simply use the following API below:



  • {api_token} is the user's external API authorization token: "153459-7017-4af5-931d-ae9ab34b4e96"
  • {from_date} is the report's start date in the format "yyyy-mm-dd". For example: 2010-01-01
  • {to_date} is the report's end date in the format "yyyy-mm-dd". For example: 2010-01-01
  • All parameters are required
The Performance Report is is a real-time report.
A Partners Report example is attached:
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