Partners by Date Report


AppsFlyer's Partners Report provides aggregated performance reports per source/campaign. 


This lifetime value (LTV) report aggregates the overall (all time until present) performance of the installs/users generated during the reporting dates ( {from_date} to {to_date} ). 

This means that the report includeד all in-app events that occurred after the selected date range.

Report Time: GMT

The Report Parameters

Column Name Description


 Each date of the selected timeframe

 Agency/PMD (af_prt)

 Agency / Partner Name

 Media Source (pid)

 Media source that generates the install (pid=media source)

 Campaign (c)

 Campaign name (c= campaign name)


 Number of clicks


 Number of installs

 Conversion Rate

 Number of installs / number of clicks


 Number of app opens

 Loyal Users

 Default - User who opens the app more than 3 times

 Loyal Users/Installs

 Percentage of Loyal users from non organic installs

 Total revenue

 Total revenue generated from the Media Source and Campaign


 Average revenue per user

 event:(Unique users)

 Number of unique users who performed the event

 event:{your event name} (Event counter)

 Event counter

 event:{your event name} (Sales in USD)

 Event sales in USD

A CSV report is available in the AppsFlyer Dashboard. 

You can also use our API for importing the data directly to your servers. Simply use the following API below:



  • {api_token} is the user's external API authorization token: "153459-7017-4af5-931d-ae9ab34b4e96"
  • {from_date} is the report's start date in the format "yyyy-mm-dd". For example: 2010-01-01
  • {to_date} is the report's end date in the format "yyyy-mm-dd". For example: 2010-01-01
  • All parameters are required
The Performance Report is is a real-time report.
A Partners Report example is attached:
Was this article helpful?
0 out of 0 found this helpful