Partners by Date Report

  • Advertisers
  • Agencies


AppsFlyer's Partners Report provides aggregated performance reports per source/campaign.


This lifetime value (LTV) report aggregates the overall (all time until present) performance of the installs/users generated during the reporting dates ( {from_date} to {to_date} ).

This means that the report includes all in-app events that occurred after the selected date range.

Report Time: GMT

The Report Parameters

Column Name Description


Each date of the selected timeframe

Agency/PMD (af_prt)

Agency / Partner Name

Media Source (pid)

Media source that generates the install (pid=media source)

Campaign (c)

Campaign name (c= campaign name)


Number of ad views


Number of clicks


Number of clicks divided by number of impressions


Number of installs

Conversion Rate

Number of installs / number of clicks


Number of app opens

Loyal Users

Default - User who opens the app more than 3 times

Loyal Users/Installs

Percentage of Loyal users from non organic installs

Total revenue

Total revenue generated from the Media Source and Campaign

Total Cost

The total campaign cost


Return on your investment


Average revenue per user

Average eCPI

The average effective cost per installation

event:(Unique users)

Number of unique users who performed the event

event:{your event name} (Event counter)

Event counter

event:{your event name} (Sales in USD)

Event sales in USD

A CSV report is available in the AppsFlyer Dashboard.

You can also use our API for importing the data directly to your servers. Simply use the following API below:



  • {api_token} is the user's external API authorization token: "153459-7017-4af5-931d-ae9ab34b4e96"
  • {from_date} is the report's start date in the format "yyyy-mm-dd". For example: 2010-01-01
  • {to_date} is the report's end date in the format "yyyy-mm-dd". For example: 2010-01-01
  • All parameters are required
The Performance Report is is a real-time report.
A Partners Report example is attached:
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