Android Postback Report

Note: an updated version of this report could be found here

AppsFlyer's postbacks Report details all the postbacks which were sent to the attributed media source.

Note:

Installations that does not require any postback are not included in this report. 

Available data for each postback: 

 Column Name

 Description

 Click Time

 Click time - Example 2014-01-01 21:42:01 (GMT)

 Install Time

 Install time - Example 2014-01-01 21:42:01 (GMT)

 Agency/PMD (af_prt)

 Agency / Partner Name

 Media Source (pid)

 Media source that generates the install (pid=media source)

 Campaign (c)

 Campaign name (c= campaign name)

 Site Id (af_siteid)

 Publisher ID (af_siteid)

 Cost Per Install (af_cpi)

 Cost Per Install (CPI)

 Country Code

 Country code by IP address

 City

 City Name by IP address

 IP

 Device IP Address

 WIFI

 WIFI connection - Yes / NO

 Language

 Local language set on the user device

 AppsFlyer Device Id

 Unique proprietary Id generated by AppsFlyer for every install

 Customer User Id

 Developer Customer User Id

 Android Id

 Device Android Id

 IMEI

 Device IMEI

 MAC

 Device Mac address

 Advertising Id

 Android Advertising Id

 Device Type

 Device manufacturer and model

 OS Version

 Android OS version

 SDK Version

 AppsFlyer SDK Version

 App Version

 App Version

 Operator

 Operator

 Carrier

 Carrier

 Sub Param 1 (af_sub1)

 Additional parameter that can be placed on the link

 Sub Param 2 (af_sub2)

 Additional parameter that can be placed on the link

 Sub Param 3 (af_sub3)

 Additional parameter that can be placed on the link

 Sub Param 4 (af_sub4)

 Additional parameter that can be placed on the link

 Sub Param 5 (af_sub5)

 Additional parameter that can be placed on the link

 Click URL

 AppsFlyer Click URL

 Postback

 The postback url that was sent to the media source

 Postback Error Message

 Postback Error Message

 Postback Http Response Code

 HTTP response code sent by media source

A CSV report is available on the AppsFlyer Dashboard.

An Android Postbacks Report example is attached.

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Comments

  • Avatar
    Andrew Peacock

    Hi,

    You said above "Installations that does not require any postback are not included in this report. ". Can you confirm what type of installations don't require a postback, please?

    Regards,

    Andy

  • Avatar
    Ziv Peled

    Postbacks are mostly required by integrated partners, custom media sources tracking links doesn't require postbacks.

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