iOS In-App Events Postbacks Report

Note: an updated version of this report could be found here

AppsFlyer's In-App Events Postbacks Report provides raw data of in-app events postbacks only from non-organic installations.

For each in-app event postback, the following data is available:

 Column name

 Description

 Click Time

 Click time - Example 2014-01-01 21:42:01 (GMT)

 Install Time

 Install  time - Example 2014-01-01 21:42:01 (GMT)

 Event time

 In-app event time - Example 2014-01-01 21:42:01 (GMT)

 Event Name

 In-App event name

 Event Value

 Event numeric value (revenue)

 Currency

 Customer currency (USD/GBP ... )

 Agency/PMD (af_prt)

 Agency / Partner Name

 Media Source (pid)

 Media source that generates the install (pid=media source)

 Campaign (c)

 Campaign name (c= campaign name)

 Site Id (af_siteid)

 Publisher sub-affiliate Id (af_siteid)

 Cost Per Install (af_cpi)

 Cost Per Install (CPI)

 Country Code

 Country code by IP address

 City

 City Name by IP address

 IP

 Device IP address

 WIFI

 WIFI connection - Yes / No

 Language

 Device language

 AppsFlyer Device Id

 Unique proprietary Id generated by AppsFlyer for every install

 Customer User Id

 Developer Customer User Id

 IDFA

 Device IDFA

 MAC

 Device MAC address

 Device Name

 Device Name

 Device Type

 iPad/iPhone3/4/5

 OS Version

 iOS version

 SDK Version

 AppsFlyer SDK version

 App Version

 App version

 Sub Param 1 (af_sub1)

 Additional parameter that can be placed on the link

 Sub Param 2 (af_sub2)

 Additional parameter that can be placed on the link

 Sub Param 3 (af_sub3)

 Additional parameter that can be placed on the link

 Sub Param 4 (af_sub4)

 Additional parameter that can be placed on the link

 Sub Param 5 (af_sub5)

 Additional parameter that can be placed on the link

 Click URL

 AppsFlyer Click URL

 Postback_http_method

 HTTP method used for the postback. e.g. GET or POST

 Postback_http_url

 Full postback URL

 Postback_http_form_params

 In case POST request used, this is the body content

 Postback_http_status_code

 Response code (e.g. 200)

 Postback_http_result

 Response received from the postback server (if exists) 

 Postback_error

 Error message in case an error occurred

A CSV report is available on the AppsFlyer Dashboard.

You can also use our API for importing the data directly to your servers. Simply use the following API below:

https:// hq.appsflyer.com/export/id543144875/in_app_events_postbacks_report?api_token={api_token}&from={from_date}&to={to_date}

Notes

  • {api_token} is the user's external API authorization token: "1f60b966-7017-4af5-661d-ae9ab34b4e96"
  • {from_date} is the report's start date in the format "yyyy-mm-dd". For example: 2010-01-01
  • {to_date} is the report's end date in the format "yyyy-mm-dd". For example: 2010-01-01
  • All parameters are required.
  • This report is delayed by 5-10 minutes.
  • Generating this report can take up to 1 minute.
An In-App Events Postbacks Report example is attached.
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