Report generation quotas (rate limitations)

A quota (rate limitation) mechanism limits the number of reports you can generate per day through both Pull API and the data export pages.

Rate limits for reports

The quota limits the number of reports you can generate per day per report type. The quota varies according to your subscription plan.

Principles:

Agencies: Agencies and advertisers have separate Pull API quotas. The quota applies per report, per day, and per app, in the same way for both. For reports from the export data page, agencies and advertisers also have separate quotas. If you often reach the quota limit, contact your Account Executive.
Ad networks: Reports that ad networks generate don't count toward the advertiser quota.
Day: Quotas apply per calendar day, starting at 00:00 UTC.

Data delivery tool	Quota
Pull API aggregate	Up to 2 days in the date range: Maximum of 1 call per minute per app per report 3+ days date range, the following limits apply: Maximum 120 calls per day, per account 24 calls per day, per app
Aggregated export data page	Unlimited
Master API	Unlimited
Cohort API	60 calls per minute per account
SKAN aggregate reports	10 calls per minute per account

A separate quota applies to each reporting tool, namely the Pull API and the raw data export page.
Agencies and advertisers have separate Pull API quotas. Agency-generated reports don't count against the advertiser quota. The only exception is when an agency uses the advertiser's API token instead of their own, in which case the requests are indistinguishable from advertiser requests and count against the advertiser quota. For reports from the export data page, agencies and advertisers also have separate quotas.
API pull quotas apply per:
- Report
- Day
- App-level
- Account-level
For advertisers, the quotas depend on your AppsFlyer subscription. The quotas also apply to reports that require a premium subscription.
The daily quotas for Pull API raw data reports and ad network postback reports are as indicated in the tables that follow.

For examples, see the FAQ below.

Pull API raw data reports have the following daily quotas:

Report type	App-level daily quota (reports)	Account-level daily quota (reports)
Installs	24	120
In-app events	12	60

The quotas apply per report type, so each report type has a separate quota.

Ad networks can pull the following postback report types:

Postback group	Report type (each report type has a separate quota)	App-level daily quota	Account-level daily quota
Postbacks for attribution	Installs Retargeting conversions	24	120
Postbacks for in-app events	In-app events In-app events retargeting	12	60

Q: For a given app, can I generate 24 organic install reports using Pull API and another 24 reports using the raw data export page?
A: Yes. The quota per reporting tool is separate.
Q: For a given app, using the raw data export page, can I generate 24 organic install reports, 24 non-organic install reports, and 24 retargeting conversion reports?
A: Yes. The quota per report type is separate.
Q: I have 25 apps in my account. Can I generate 10 organic install reports for each app?
A: No. This results in a total of 250 reports, which exceeds the account-level quota of 120.
Q: Do agency-generated Pull API reports count against the advertiser's quota?
A: No. Agencies and advertisers have separate Pull API quotas. Agency-generated reports don't count against the advertiser quota. The only exception is when an agency uses the advertiser's API token instead of their own, in which case those requests count as advertiser requests.