Data delivery limitations and use policy

At a glance: Data is transferred to your systems using APIs, Data Locker and downloadable files. A throttling policy is in place to maintain high-quality service for on-demand data and to prevent abuse. The policy applies to:

  • Pull API
  • Master API
  • Export data 

Agencies: In terms of throttling, it doesn't matter if it is an agency or an advertiser who pulls a report. In both cases, the pull event reduces the app/account quota. 

Performance reports

The access window for performance report queries is unlimited. 

Performance data throttling policy
Data delivery tool Throttling limitations
Pull API
  • Maximum of 1 call per minute
  • Date range of 0 to 2 days, no limitations
  • Date range of 3+ days, calls are limited as follows: 
    • Up to 120 calls per day, per account
    • 24 calls per day, per app
Export data No limitation
Master API No limitation

Raw data reports

Access to raw data reports is limited to the last 90 days; see the table below.


Periodically pull data and store it in your databases.

Raw data throttling policy
Data delivery tool Report types Access window Throttling per day
Pull API
Export data
  • Install
  • Uninstall
Up to 60 days from the last 90 days
  • 120 calls per account
  • 24 calls per app
Pull API
Export data
In-app events

Up to 31 days from the last 90 days

  • 60 calls per account
  • 12 calls per app

Availability of raw data

Access to raw data is limited as follows:

  • Admin always has access.
  • Team member access is enabled by default. The Admin can disable raw data access

To verify if raw data is available, go to Reports > Export Data.

  • If raw data is available, the Raw Data reports section appears.
  • If unavailable, the Retargeting reports section appears. 


Raw data report-size limitations

  • Reports size is limited to 200K rows.
  • If a report has over 200K rows, then a notification message appears.
  • To overcome the limitation: 
    • Shorten the date range and query each range separately.
      Example: Jan 1, 2020 till Jan 15, 2020 then Jan 16, 2020 till Jan 31, 2020. 
    • Use a Pull API call and set a date-time range to limit the number of generated records. Learn more > 
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