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Report generation quotas (rate limitations)

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Gray Goldstein
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  • Marketers
  • Developers

At a glance: A quota (rate limitation) mechanism limits the number of reports that can be generated per day by both Pull API and the data export pages. 

Rate limits for reports

The quota limits the number of reports that can be generated per day per report type. The quota varies according to your subscription plan. 

Principles:

  • Agencies: Pull API reports generated by agencies are counted as part of the advertiser quota for Pull API reports. If you often reach the quota limit, contact your Account Executive. For reports from the export data page, agencies and advertisers have separate quotas.
  • Ad networks: Reports generated by ad networks aren't counted as part of the advertiser quota. 
  • Day: Quotas are per calendar day starting at 00:00 UTC

Related reading: Data availability windows

Aggregated and analytics reports

Data delivery tool Minimum quota
Pull API aggregate
  • Maximum of 1 call per minute
  • 0-2 day date range; no limitations
  • 3+ days date range; calls are limited as follows: 
    • Up to 120 calls per day, per account
    • 24 calls per day, per app
Aggregated export data page Unlimited
Master API Unlimited
Cohort API 60 calls per minute per account
SKAN aggregate reports Unlimited

Raw data

  • A separate quota applies to each reporting tool, being Pull API and the raw data export page. 
  • For Pull API, reports generated by agencies are counted as part of the advertiser quota. For reports from the export data page, agencies and advertisers have separate quotas.
  • The quota is applied at both the per-app and per-account levels.  

For ease of understanding, see the FAQ that follows the tables. 

Advertiser raw data daily quota  (agency generated reports count against the advertiser quota)
Group  Report type (each report type has a separate quota) App-level quota Account-level quota
Attribution 
  • Organic installs
  • Non-organic installs
  • Retargeting conversions
  • Uninstalls
 24

120
In-app events
  • Organic in-app events
  • Non-organic in-app events
  • Retargeting in-app events
 12

60
Ad network raw data daily quota 
Group Report type (each report type has a separate quota) App-level quota Account-level quota
Attribution 
  • Organic installs
  • Non-organic installs
  • Retargeting conversions
  • Uninstalls
 24 Not applicable
In-app events
  • Organic installs
  • Non-organic installs
  • Retargeting conversions
  • Uninstalls
 12 Not applicable

FAQ

  • Q: For a given app, can I generate 24 organic install reports using Pull API and another 24 reports using the raw data export page?
    A: Yes. The quota per reporting tool is separate.
  • Q: For a given app, using the raw data export page can I generate 24 organic install reports, 24 non-organic install reports, and 24 retargeting conversion reports?
    A: Yes. The quota per report type is separate.
  • Q: I have 25 apps in my account. Can I generate 10 organic install reports for each app?
    A: No. This results in a total of 250 reports which exceeds the account-level quota of 120.
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