Rate limitations and access windows for reports and reporting APIs

At a glance: A data-rate limiting policy maintains high-quality service for data reporting and API use.

Rate limitations for reports and APIs

We use a rate-limiting policy for reports and reporting APIs.

Agencies: If an agency gets a report on behalf of an advertiser, this directly impacts the advertiser's quota.

Per data delivery tools
Data delivery tool	Access window	Rate limitation
Pull API aggregate	From first app install	Maximum of 1 call per minute 0-2 day date range; no limitations 3+ days date range; calls are limited as follows: Up to 120 calls per day, per account 24 calls per day, per app	No
Export data	From first app install	No limitation	No
Master API	From first app install	No limitation	Yes
Cohort API	Last 180 days	60 calls per minute per account	Yes

Access to raw data reports is limited to the last 90 days; see the table below.

Per data delivery tools
Data delivery tool	Report types	Access window	Rate limitation/day
Pull API raw data Export data	Install Uninstall	Up to 60 days from the last 90 days	120 calls per account 24 calls per app	Yes
Pull API raw data Export data	In-app events	Up to 31 days from the previous 90 days	60 calls per account 12 calls per app	Yes

Per data delivery tools
Data delivery tool	Report types	Limitation
Pull API raw data Export data	All	Export data: Maximum 200K rows per request Pull API raw data: 1M rows per request To overcome this limit, split the call into smaller time periods	Yes

Per API
API	Rate limitation
GDPR request	80 calls per minute per account	No
Server-to-server API	60,000 POST per minute per app	No