At a glance: A data-rate limiting policy maintains high-quality service for data reporting and API use.
Rate limitations for reports and APIs
We use a rate-limiting policy for reports and reporting APIs.
Agencies: If an agency gets a report on behalf of an advertiser, this directly impacts the advertiser's quota.
Aggregate reports
Aggregate & analytic rate limitations
Data delivery tool | Access window | Rate limitation | ![]() |
---|---|---|---|
Pull API aggregate | From first app install |
|
No |
Export data | From first app install | No limitation | No |
Master API | From first app install | No limitation | Yes |
Cohort API | Last 180 days | 60 calls per minute per account | Yes |
Raw-data reports
Access to raw data reports is limited to the last 90 days; see the table below.
Raw-data rate limitation policy
Data delivery tool | Report types | Access window | Rate limitation/day | ![]() |
---|---|---|---|---|
|
|
Up to 60 days from the last 90 days |
|
Yes |
|
In-app events |
Up to 31 days from the previous 90 days |
|
Yes |
Raw-data row limitation policy
Data delivery tool | Report types | Limitation | ![]() |
---|---|---|---|
|
All |
|
Yes |
API-data rate limitation policy
API | Rate limitation | ![]() |
---|---|---|
GDPR request | 80 calls per minute per account | No |
Server-to-server API | 60,000 POST per minute per app | No |