Rate limitations for reports and reporting API

At a glance: A data-rate limiting policy maintains high-quality service for data reporting and API use.

Rate limitations for reports and APIs

We use a rate-limiting policy for reports and reporting APIs.  They are detailed in the following sections. 

Agencies: If an agency gets a report on behalf of an advertiser, this directly impacts the advertiser's quota. 

Aggregate reports

Aggregate & analytic rate limitations

Per data delivery tools
Data delivery tool Access window Rate limitation PremiumSmall_us-en.png
Pull API aggregate From first app install
  • Maximum of 1 call per minute
  • 0-2 day date range; no limitations
  • 3+ days date range; calls are limited as follows: 
    • Up to 120 calls per day, per account
    • 24 calls per day, per app
No
Export data From first app install No limitation No
Master API From first app install No limitation Yes
Cohort API Last 180 days 60 calls per minute per account Yes

Raw-data reports

Access to raw data reports is limited to the last 90 days; see the table below. 

Raw-data rate limitation policy

Per data delivery tools

Data delivery tool Report types Access window Rate limitation/day PremiumSmall_us-en.png
  • Pull API raw data
  • Export data
  • Install
  • Uninstall
Up to 60 days from the last 90 days
  • 120 calls per account
  • 24 calls per app
Yes
  • Pull API raw data
  • Export data
In-app events

Up to 31 days from the previous 90 days

  • 60 calls per account
  • 12 calls per app 
Yes

Raw-data row limitation policy

Per data delivery tools

Data delivery tool Report types Limitation PremiumSmall_us-en.png
  • Pull API raw data 
  • Export data

All

  • Export data: Maximum 200K rows per request
  • Pull API raw data: 1M rows per request
  • To overcome this limit, split the call into smaller time periods
Yes

API-data rate limitation policy

API  Rate limitation PremiumSmall_us-en.png
GDPR request 80 calls per minute per account No
Server-to-server API 60,000 POST per minute per app No
Per API
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