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Rate limitations and access windows for reports and reporting APIs

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Gray Goldstein
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  • Advertisers
  • Developers

At a glance: Data-rate limiting policy maintains high-quality service for data reporting and API use.

Rate limitations for reports and APIs

AppsFlyer uses a rate-limiting policy for reports and reporting APIs. The following policy examples adhere to the common use case and may vary according to your subscription plan.

Principles:

  • SKAdNetwork aggregate reports: aren't subject to the rate limitations, for the present.
  • Agencies: If an agency gets a report on behalf of an advertiser, this directly impacts the advertiser's quota. 
  • Day: A day is a period of 24 hours starting at 00:00 UTC. 

Aggregate reports

Aggregate & analytics rate limitations

Per data delivery tools
Data delivery tool Access window Rate limitation Premium.png
Pull API aggregate From first app install
  • Maximum of 1 call per minute
  • 0-2 day date range; no limitations
  • 3+ days date range; calls are limited as follows: 
    • Up to 120 calls per day, per account
    • 24 calls per day, per app
 No
Export data From first app install No limitation No
Master API From first app install No limitation Yes
Cohort API Last 180 days 60 calls per minute per account Yes

Raw-data reports

Access to raw data reports is limited to the last 90 days; see the table below. 

Raw-data rate limitation policy

Per data delivery tools
Data delivery tool Report types Access window Rate limitation/day Premium.png
  • Pull API raw data
  • Export data
  • Install
  • Uninstall
 Up to 60 days from the last 90 days
  • 120 calls per account
  • 24 calls per app
 Yes
  • Pull API raw data
  • Export data
 In-app events

Up to 31 days from the previous 90 days
  • 60 calls per account
  • 12 calls per app 
 Yes

Raw-data row limitation policy

Per data delivery tools
Data delivery tool Report types Limitation

Premium.png
  • Pull API raw data 
  • Export data

All
  • Export data: Maximum 1M rows per request
  • Pull API raw data: 1M rows per request
  • To overcome this limit, split the call into smaller time periods. 
  • In reports, rows are populated in descending order of Event Time. If the report is truncated, the oldest rows are truncated.
 Yes

API-data rate limitation policy

API  Rate limitation

Premium.png
GDPR request 80 calls per minute per account No
Server-to-server API 60,000 POST per minute per app No
Per API
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