Report generation quotas (rate limitations)

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At a glance: A quota (rate limitation) mechanism limits the number of reports that can be generated per day by both Pull API and the data export pages. 

Rate limits for reports

The quota limits the number of reports that can be generated per day per report type. The quota varies according to your subscription plan. 

Principles:

  • Agencies: Agencies and advertisers have separate Pull API quotas. The quota applies per report, per day, and per app, in the same way for both. For reports from the export data page, agencies and advertisers also have separate quotas. If you often reach the quota limit, contact your Account Executive.
  • Ad networks: Reports generated by ad networks aren't counted as part of the advertiser quota. 
  • Day: Quotas are per calendar day starting at 00:00 UTC

Aggregated and analytics reports

Data delivery tool Quota
Pull API aggregate
  • Up to 2 days in the date range:
    • Maximum of 1 call per minute per app per report
  • 3+ days date range, calls are limited as follows: 
    • Maximum 120 calls per day, per account
    • 24 calls per day, per app
Aggregated export data page Unlimited
Master API Unlimited
Cohort API 60 calls per minute per account
SKAN aggregate reports 10 calls per minute per account

Raw data

  • A separate quota applies to each reporting tool, being the Pull API and the raw data export page. 
  • Agencies and advertisers have separate Pull API quotas. Agency-generated reports don't count against the advertiser quota. The only exception is when an agency uses the advertiser's API token instead of their own, in which case the requests are indistinguishable from advertiser requests and count against the advertiser quota. For reports from the export data page, agencies and advertisers also have separate quotas.
  • API pull quotas are applied per:
    • Report
    • Day
    • App-level
    • Account-level
  • For advertisers, the quotas depend on your AppsFlyer subscription. Note: The quotas also apply to reports that require a premium subscription.
  • The daily quotas for ad network postback reports are as indicated in the table that follows.

For ease of understanding, see the FAQ that follows the tables.

Ad network postback reports daily quota

Ad networks can pull the following postback report types:

Postback group Report type
(each report type has a separate quota)		 App-level daily quota Account-level daily quota
Postbacks for attribution 
  • Installs
  • Retargeting conversions
 24 120
Postbacks for In-app events
  • In-app events
  • In-app events retargeting
 12 60

FAQ

  • Q: For a given app, can I generate 24 organic install reports using Pull API and another 24 reports using the raw data export page?
    A: Yes. The quota per reporting tool is separate.
  • Q: For a given app, using the raw data export page can I generate 24 organic install reports, 24 non-organic install reports, and 24 retargeting conversion reports?
    A: Yes. The quota per report type is separate.
  • Q: I have 25 apps in my account. Can I generate 10 organic install reports for each app?
    A: No. This results in a total of 250 reports which exceeds the account-level quota of 120.
  • Q: Do agency-generated Pull API reports count against the advertiser's quota?
    A: No. Agencies and advertisers have separate Pull API quotas. Agency-generated reports don't count against the advertiser quota. The only exception is when an agency uses the advertiser's API token instead of their own, in which case those requests are counted as advertiser requests.

See also