Facebook Daily Report

Starting on March 4th the Facebook Daily Report will be updated to support the new AdSet level

The Daily Report provides a quick report of daily activity of clicks, installs and performance per Media Source and Campaign and Ad group.

 Column Name



 Date (GMT Time Zone)


Agency / Facebook PMD Name

 Media Source

 Fixed - "Facebook Mobile App Install Ads"

 Campaign name

 Facebook Campaign Name

 Campaign Id

 Facebook campaign Id

 AdSet Name

 Facebook AdSet Name

 AdSet Id

 Facebook AdSet Id

 Ad Name

 Facebook Ad Name

 Ad Id

 Facebook Ad Id


 Number of clicks (NA for Facebook campaigns. Why?)


 Number of installs

 Conversion Rate

 Number of installs / number of clicks (NA for Facebook campaigns since clicks are not available)

New or updated fields are in bold.

A CSV report is available in the AppsFlyer Dashboard. Just select Facebook Ads at the Media Source selector and generate the report.

Th Facebook Daily Report is a real-time report.

A Facebook Daily Report example is attached:


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