Facebook Geo Performance Report

Starting on March 4th the Facebook Geo Performance Report will be updated to support the new AdSet level

Geo Performance Report provides a detailed performance report per country per media source.

It is simply the Partners/Media-Source report with country breakdown.

 Column name

 Description

 Country

 Installation country by IP

 Agency/PMD

 Agency / Facebook PMD Name

 Media Source

 Fixed - "Facebook Mobile App Install Ads"

 Campaign Name

 Facebook Campaign Name 

 Campaign Id

 Facebook Campaign Id

 AdSet Name

 Facebook AdSet Name

 AdSet Id

 Facebook AdSet Id

 Adgroup Name

 Facebook Adgroup Name

 Adgroup Id

 Facebook Adgroup Id

 Clicks

 Number of clicks (NA for Facebook campaigns. Why?)

 Installs

 Number of installs

 Conversion Rate

 installs / clicks (NA for Facebook campaigns since clicks are not available)

 Sessions

 Number of app opens/sessions

 Loyal Users

 Default - User who open the app more than 3 times

 Total revenue

 Total revenue generated from the Media Source and Campaign

 ARPU

 Average Revenue Per User

 event: (Unique users)

 (Number of unique users who performed the event 

 event:{your event name} (Event counter)

 Event counter

 event:{your event name} (Sales in USD)

 Event in USD

New or updated fields are in bold.

A CSV report is available in the AppsFlyer Dashboard. Just select Facebook Ads at the Media Source selector and generate the report.

The Facebook Geo Performance Report is is a real-time report.

A Facebook Geo Performance Report example is attached:

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