Installation Raw Data Reports

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Overview

The installation reports contain raw data of mobile app installation events per app. For AppsFlyer an installation occurs with the first app launch.

There are two types of installation reports available:

  1. Non-organic installations
  2. Organic installations

Benefits of Installation Reports

The installation reports contain valuable data. Such data includes time of installation, type of device, operating system, region, city, country and more. For non-organic installs, the report also includes the attribution type (click or view), the media source, campaign, ad set and ad type.

One of the most significant benefits of the installation reports is that the data in them is raw data. What this means is that you can process the data as you see fit. Using the installation reports you can produce other numerous aggregated reports. The installation reports can also be combined with other reports for advanced, cross-section analysis.

The data in the installation reports can help you:

  1. Create your own aggregated reports
  2. Analyze performance across different dimensions such as cities and regions
  3. Segment users according to country, city and language for targeting purposes
  4. Obtain users' device ID for retargeting purposes

 Note

Access to installation reports depends on the service package that you purchased from AppsFlyer. For more information, contact your CSM or email us at support@appsflyer.com.

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