Measuring campaign costs

  • Advertisers
  • Agencies

You can view campaign cost data in AppsFlyer. 

AppsFlyer provides ROI reports to help app marketers measure the effectiveness of their ad campaigns. By combining in-app activity and lifetime value data with ad cost and other campaign details, AppsFlyer can deliver real-time ROI reports on app install campaigns. 

The ROI reports include additional data for measuring the effectiveness of your campaigns — campaign cost, clicks and in some cases impressions. Using the data, AppsFlyer also provides you with an analysis of your campaign’s Return on Investment (ROI) and average Effective Cost per Installation (eCPI) over time.

Viewing the data in AppsFlyer

The cost, clicks, impressions, ROI, and average eCPI data are displayed on your dashboard in the Aggregated Performance Report table, as well as in the Partners and Partners by Date aggregated CSV reports.

You can also filter the data by campaign:

Understanding the data

Cost
The total campaign cost
ROI
The return on your investment - the difference between the total campaign revenue and the campaign cost, as a percentage of the cost
eCPI
The average effective cost per installation: the total campaign cost divided by the amount of effective installations (i.e., installations as a direct result of an ad click), as analyzed by AppsFlyer
ARPU
The average revenue per user

AppsFlyer provides campaign cost for more than 175 ad networks – among them Facebook (for more info on how to start receiving cost on AppsFlyer for your Facebook campaigns see here). For more details on configuring Google Ads, see here.

Stopping cost data

You can stop fetching the cost data by manually switching it off for the deactivated partner (where applicable).

Cost limitations

  • Cost data using clicks:
    • User level raw data is available
    • Only CPI is enabled as the cost model
  • Cost data using API:
    • No user level raw data is available, only aggregated data
    • Cost data via API enables any cost model

 Caution

Once you enable cost measurement with an API media source do not change the name of the parameters listed. Doing so may cause significant discrepancies or missing cost data.

  • Active campaign
  • Ad set
  • Single ad

Cost currency conversion

If the cost currency that is configured in the ad network is different than the currency configured in your app, AppsFlyer converts cost to the app's currency.

AppsFlyer uses openexchangerates.org for currency conversion. The exchange rate is updated on an hourly basis. Whenever AppsFlyer performs currency conversion, it uses the exchange rate of the last known hourly update.

 Ad networks supporting cost data

The following is a list of ad networks that provide AppsFlyer with cost data.

Media source name Logo Supported Method Supported Dimensions

Aarki

Aarki.png API Media source, campaign, and Geo

AdAction

Click All possible dimensions, provided they appear in the attribution link

Adattraction

Click All possible dimensions, provided they appear in the attribution link

Adcolony

API Media source, campaign, and Geo

AdCommunal

Click All possible dimensions, provided they appear in the attribution link

Adcrimson

Click All possible dimensions, provided they appear in the attribution link

Adcrops

Click All possible dimensions, provided they appear in the attribution link

AdDeals

Click All possible dimensions, provided they appear in the attribution link

AddictiveAds

Click All possible dimensions, provided they appear in the attribution link

Adison

Click All possible dimensions, provided they appear in the attribution link

Adjoe

adjoe_logo.png Click All possible dimensions, provided they appear in the attribution link

Adlix

adlix_logo.png Click All possible dimensions, provided they appear in the attribution link

Adperio

Encrypted Click All possible dimensions, provided they appear in the attribution link

Adpick

Encrypted Click All possible dimensions, provided they appear in the attribution link

AdTiming

Encrypted Click All possible dimensions, provided they appear in the attribution link

AdTrial

Click All possible dimensions, provided they appear in the attribution link

Adxperience

Click All possible dimensions, provided they appear in the attribution link

Affilinet

affilinet_logo.png Click All possible dimensions, provided they appear in the attribution link

Altrooz

altrooz.png Click All possible dimensions, provided they appear in the attribution link

AML

AML.png Click All possible dimensions, provided they appear in the attribution link

AOL Platforms

Advertisingcom.png Click All possible dimensions, provided they appear in the attribution link

Appa

Click All possible dimensions, provided they appear in the attribution link

Appadvice

Click All possible dimensions, provided they appear in the attribution link

AppBrain

Click All possible dimensions, provided they appear in the attribution link

Appcoachs

Click All possible dimensions, provided they appear in the attribution link

Appflood

Click All possible dimensions, provided they appear in the attribution link

Appflood Affiliate Network

Click All possible dimensions, provided they appear in the attribution link

AppiSocial

Click All possible dimensions, provided they appear in the attribution link

APPKIN

Click All possible dimensions, provided they appear in the attribution link

Apple Search Ads

API Media source, campaign, ad set level, and Geo

AppLike

Click All possible dimensions, provided they appear in the attribution link

AppLovin

API Media source, campaign, and Geo

AppNext

Click All possible dimensions, provided they appear in the attribution link

APPSILON

Click All possible dimensions, provided they appear in the attribution link

AppThis

AppThis.png Click All possible dimensions, provided they appear in the attribution link

APUS

Click All possible dimensions, provided they appear in the attribution link

ASB

Click All possible dimensions, provided they appear in the attribution link

Aura by ironSource

aura_ironsource.png Click All possible dimensions, provided they appear in the attribution link

Bebi Media

Click All possible dimensions, provided they appear in the attribution link

Beintoo

beintoo.png Click All possible dimensions, provided they appear in the attribution link

Bidmotion

Click All possible dimensions, provided they appear in the attribution link

Blind Ferret

blindferret_logo.png Click All possible dimensions, provided they appear in the attribution link

BravAds

bravads_logo.png Click All possible dimensions, provided they appear in the attribution link

Bubbleye

Click All possible dimensions, provided they appear in the attribution link

Camera360

Click All possible dimensions, provided they appear in the attribution link

Chartboost

Chartboost.jpg Click All possible dimensions, provided they appear in the attribution link

CheBuoni

Click All possible dimensions, provided they appear in the attribution link

Cheetah Mobile

Encrypted Click All possible dimensions, provided they appear in the attribution link

Click2perform

Click All possible dimensions, provided they appear in the attribution link

ClickDealer

ClickDealer.png Click All possible dimensions, provided they appear in the attribution link

CommuteStream

Click All possible dimensions, provided they appear in the attribution link

Creative Clicks

Click All possible dimensions, provided they appear in the attribution link

Crobo

Click All possible dimensions, provided they appear in the attribution link

Cross Install

Click All possible dimensions, provided they appear in the attribution link

Curate

CurateMedia.png Click All possible dimensions, provided they appear in the attribution link

DGM

Click All possible dimensions, provided they appear in the attribution link

Digilant

Click All possible dimensions, provided they appear in the attribution link

Directagents

DirectAgents.png Click All possible dimensions, provided they appear in the attribution link

DirectFocus

Click All possible dimensions, provided they appear in the attribution link

Drawbridge

drawbridge_logo.png Click All possible dimensions, provided they appear in the attribution link

Digital Sunray

Click All possible dimensions, provided they appear in the attribution link

Digital Turbine

Click All possible dimensions, provided they appear in the attribution link

Discovry

Click All possible dimensions, provided they appear in the attribution link

Display.io

displayio_logo.png Click All possible dimensions, provided they appear in the attribution link

dotinapp

Encrypted Click All possible dimensions, provided they appear in the attribution link

Ednplus

Click All possible dimensions, provided they appear in the attribution link

Edge360

Click All possible dimensions, provided they appear in the attribution link

Everyads

Click All possible dimensions, provided they appear in the attribution link

Exciteco

Click All possible dimensions, provided they appear in the attribution link

Facebook

facebook_logo.png API Media source, campaign, geo, ad Set, ad, and Channel.

Fizzylabs

Click All possible dimensions, provided they appear in the attribution link

Fyber

Click All possible dimensions, provided they appear in the attribution link

Gamespipe

Click All possible dimensions, provided they appear in the attribution link

Glispa Media CPI

Encrypted Click All possible dimensions, provided they appear in the attribution link

Glispa Media CPR

Encrypted Click All possible dimensions, provided they appear in the attribution link

Google

Google_logo.png API Media source, campaign, and geo.

Groundhog

Click All possible dimensions, provided they appear in the attribution link

HangMyAds

Click All possible dimensions, provided they appear in the attribution link

HAWK

Click All possible dimensions, provided they appear in the attribution link

Headway Digital (MoBrain)

Click All possible dimensions, provided they appear in the attribution link

Heyzap

Click All possible dimensions, provided they appear in the attribution link

Hopemobi

Click All possible dimensions, provided they appear in the attribution link

Iconpeak

IconPeak.png Click All possible dimensions, provided they appear in the attribution link

Immersv

Click All possible dimensions, provided they appear in the attribution link

Implus Technology

Click All possible dimensions, provided they appear in the attribution link

Inflecto

inflectomedia_logo.png Encrypted Click All possible dimensions, provided they appear in the attribution link

Infleux

Click All possible dimensions, provided they appear in the attribution link

Inmobi

API Media source, campaign, and geo.

Inneractive

InnerActive.png Click All possible dimensions, provided they appear in the attribution link

Intango

Click All possible dimensions, provided they appear in the attribution link

ironSource

Encrypted Click All possible dimensions, provided they appear in the attribution link

IRONTRAFFIC

Irontraffic.png Click All possible dimensions, provided they appear in the attribution link

Jampp

Click All possible dimensions, provided they appear in the attribution link

Jump Ramp Games

Click All possible dimensions, provided they appear in the attribution link

KickAssOffers

Click All possible dimensions, provided they appear in the attribution link

KissMyAds

Click All possible dimensions, provided they appear in the attribution link

Kixer

Click All possible dimensions, provided they appear in the attribution link

Lemmonet

lemmonet.png Encrypted Click All possible dimensions, provided they appear in the attribution link

LifeStreet

LifeStreet.png Click All possible dimensions, provided they appear in the attribution link

Liftoff

  API Media Source, campaign, and geo  

LoopMe

Click All possible dimensions, provided they appear in the attribution link

Lunplay

Lunplay.png Click All possible dimensions, provided they appear in the attribution link

Lyto

Click All possible dimensions, provided they appear in the attribution link

Madeviral

Click All possible dimensions, provided they appear in the attribution link

Criteo DSP (Manage)

Click All possible dimensions, provided they appear in the attribution link

MARKETIT

Click All possible dimensions, provided they appear in the attribution link

Matchmade

Click All possible dimensions, provided they appear in the attribution link

MdotM

MdotM.png Click All possible dimensions, provided they appear in the attribution link

Minimob

minimob.png Click All possible dimensions, provided they appear in the attribution link

Mintegral

Encrypted Click All possible dimensions, provided they appear in the attribution link

MOA

Click All possible dimensions, provided they appear in the attribution link

Mobair

Click All possible dimensions, provided they appear in the attribution link

Mobcastle

Click All possible dimensions, provided they appear in the attribution link

Mobiblade

Click All possible dimensions, provided they appear in the attribution link

Mobikaka

  Click All possible dimensions, provided they appear in the attribution link

Mobilda

mobilda.png Encrypted Click All possible dimensions, provided they appear in the attribution link

Mobile10

Mobile10.png Click All possible dimensions, provided they appear in the attribution link

MobilePlay

mobileplay.png Click All possible dimensions, provided they appear in the attribution link

MobiteMedia

mobite_logo.png Click All possible dimensions, provided they appear in the attribution link

Mobonus

Click All possible dimensions, provided they appear in the attribution link

MobPartner

Encrypted Click All possible dimensions, provided they appear in the attribution link

Mobsuccess

mobsuccess.png Click All possible dimensions, provided they appear in the attribution link

Mobupps

mobupps_logo.png Click All possible dimensions, provided they appear in the attribution link

Mobvista

Encrypted Click All possible dimensions, provided they appear in the attribution link

Moloco

Click All possible dimensions, provided they appear in the attribution link

Moinstall

Click All possible dimensions, provided they appear in the attribution link

Motive

Motive.png Click All possible dimensions, provided they appear in the attribution link

Msales

Click All possible dimensions, provided they appear in the attribution link

myTarget

mytarget_logo.png API Media source, campaign, and geo

Naranya

Click All possible dimensions, provided they appear in the attribution link

NativeX

Encrypted Click All possible dimensions, provided they appear in the attribution link

Netlion

Click All possible dimensions, provided they appear in the attribution link

NIP-Ad

Click All possible dimensions, provided they appear in the attribution link

Octro

Click All possible dimensions, provided they appear in the attribution link

OfferToro

OfferToro_Logo.png Click All possible dimensions, provided they appear in the attribution link

OnSeo

Click All possible dimensions, provided they appear in the attribution link

Outmarketing

Click All possible dimensions, provided they appear in the attribution link

Performance Revenues

Encrypted Click All possible dimensions, provided they appear in the attribution link

Pinterest

Pinterest_logo.png API Media source, campaign, ad set, Ad (promoted pin)

Playhaven

playhaven.png Click All possible dimensions, provided they appear in the attribution link

PMANetwork

Click All possible dimensions, provided they appear in the attribution link

Pocket Media

Click All possible dimensions, provided they appear in the attribution link

Promolta

Promolta.png Click All possible dimensions, provided they appear in the attribution link

Pubmint

Click All possible dimensions, provided they appear in the attribution link

Purple Friends

Click All possible dimensions, provided they appear in the attribution link

Pusic

Click All possible dimensions, provided they appear in the attribution link

rAPId:ads

Click All possible dimensions, provided they appear in the attribution link

ReevAds

Click All possible dimensions, provided they appear in the attribution link

RevMob

Click All possible dimensions, provided they appear in the attribution link

Rocket10

Click All possible dimensions, provided they appear in the attribution link

Rootmedia

Rootmedia.png Click All possible dimensions, provided they appear in the attribution link

Roundcubez

Click All possible dimensions, provided they appear in the attribution link

Seads

Click All possible dimensions, provided they appear in the attribution link

SeccoSquared

Click All possible dimensions, provided they appear in the attribution link

SDM

Click All possible dimensions, provided they appear in the attribution link

Snap

snap_in_logo.png API Media source, campaign, ad set, and ad.

Skrilo

Click All possible dimensions, provided they appear in the attribution link

Startapp

Encrypted Click All possible dimensions, provided they appear in the attribution link

Supersonic

Click All possible dimensions, provided they appear in the attribution link

Surikate

Click All possible dimensions, provided they appear in the attribution link

Tapjoy

tapjoy_logo.png API Media source, campaign, and Geo.

TA Media DSP

Click All possible dimensions, provided they appear in the attribution link

Tapcash

Click All possible dimensions, provided they appear in the attribution link

TapCommerce

tapcommerce_logo.jpg Click All possible dimensions, provided they appear in the attribution link

Tapmyads

Click All possible dimensions, provided they appear in the attribution link

Tapsense

Encrypted Click All possible dimensions, provided they appear in the attribution link

Taptica

Taptica.png Click All possible dimensions, provided they appear in the attribution link

Time One

Encrypted All possible dimensions, provided they appear in the attribution link

Tyroo

tyroo_logo.png Click All possible dimensions, provided they appear in the attribution link

Unity Ads

Click All possible dimensions, provided they appear in the attribution link

Wisebirds

Click All possible dimensions, provided they appear in the attribution link

Vungle

Vungle.png Click All possible dimensions, provided they appear in the attribution link

Wagawin

Click All possible dimensions, provided they appear in the attribution link

Oath: Ad Platforms (Yahoo Gemini)

API Media source, campaign, ad set, ad, and geo

yeahmobi

Encrypted Click All possible dimensions, provided they appear in the attribution link

Yieldmo

Yieldmo.png Click All possible dimensions, provided they appear in the attribution link

Webpals

image001__1__-_Inbal_Dovrat.png Click All possible dimensions, provided they appear in the attribution link

ZPLAY Ads

Click All possible dimensions, provided they appear in the attribution link

 

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