AppsFlyer - Chartboost Discrepancies

Sometimes there are discrepancies between the Chartboost dashboard and AppsFlyer dashboard.

Advertisers should be aware of the following reasons :

 Cause 

 Chartboost

 AppsFlyer

Attribution Window

Chartboost attribution window is 21 days

AppsFlyer lookback window is 7 days

** This is the main cause of discrepancies between  AppsFlyer and Chartboost

Multi-Channel  Source Attribution

Chartboost attribution works as specified above  regardless of other sources. 

AppsFlyer uses the last click attribution (For more information  about AppsFlyer attribution, click here)

 

NOTE:  While Chartboost shows all installs of a re-targeting campaign in the same place, on the AppsFlyer dashboard, installs are divided between the Overview page (new installs) and the Re-Targeting page (re-attribution and re-engagements).

Was this article helpful?
0 out of 0 found this helpful
Have more questions? Submit a request
Powered by Zendesk