AppsFlyer - Chartboost Discrepancies

Introduction

Sometimes there are discrepancies between the Chartboost dashboard and AppsFlyer dashboard.

Discrepancies

Advertisers should be aware of the following reasons :

Cause Chartboost AppsFlyer

Attribution Window

Chartboost attribution window is 21 days

AppsFlyer lookback window is 7 days

** This is the main cause of discrepancies between  AppsFlyer and Chartboost

Multi-Channel  Source Attribution

Chartboost attribution works as specified above  regardless of other sources. 

AppsFlyer uses the last click attribution (For more information  about AppsFlyer attribution, click here)

 

 Note

While Chartboost shows all installs of a re-targeting campaign in the same place, on the AppsFlyer dashboard, installs are divided between the Overview page (new installs) and the Re-Targeting page (re-attribution and re-engagements).

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