Liquid integration with AppsFlyer

At a glance: Liquid, an AppsFlyer integrated partner, automates your campaigns and processes with no need to call your IT. Their intelligent rules engine acts based on user behavior and advanced analytics.


Some media sources restrict sharing data with third parties. Therefore, postbacks for restricted events won't be sent to this partner, regardless of the configured selection for sending postbacks.

Setting up Liquid

Prerequisite: Before setting up the integration, make sure you contact the partner and open an account with them.

To activate or edit the integration:

  1. To activate: In AppsFlyer, from the side menu, select Collaborate Partner Marketplace.
    To edit: In AppsFlyer, from the side menu, select Collaborate Active Integrations.
  2. Search for the partner and select it.
  3. Click Set up integration. You’re directed to the integration setup page.
  4. In the Integration tab, select the app for the integration and turn Activate partner on.
    Note: The toggle must be on (activated) for as long as you work with the partner.
  5. Complete the configuration using the relevant tabs, as described below.

The Liquid configuration window only makes use of the Integration tab.

For a detailed description of the Partner Configuration Window Header, click here.

Integration tab

The Integration Tab is divided into different sections as described below.

Activate partner

On the first visit here, you will need to toggle below. ON the Activate Partner button to enable setup of the integration tab's parameters. The toggle MUST be ON for as long as you work with the partner.
For more details about partner activation please click here.

General settings

API Token

Liquid connects with AppsFlyer via a unique API Token. If you don't already have it, you must obtain it from Liquid to continue with the integration or follow the instructions below.

Obtaining the API token

You can find the API token by logging in to the Liquid dashboard.

  • Click the Settings icon
  • Copy the Production API token
  • Insert the APP_TOKEN you received from Liquid

Default postbacks

AppsFlyer can send automatic postbacks to Liquid user installs. Use this section to define sending these postbacks.


Select Events attributed to any partner or organic to send postbacks for any user that downloads the app to Liquid or select Off.

Click Save.

Once this configuration is saved, AppsFlyer begins sending the following data to Liquid for every organic and non-organic install:

  • App Token

  • customer_user_id as set in the SDK

  • Media Source

  • Campaign name

Attribution link tab

Attribution Links are not available for Liquid.

Cost tab

Cost data is not supported in the integration with this partner.

Ad revenue tab

Ad Revenue is not supported in the integration with this partner.

Permissions tab

Permissions are not available for Liquid.