• Advertisers
  • Ad Networks


Convertro, one of AppsFlyer's integrated partners, strives to be the leading automated tool for marketers to truly understand the performance of their advertising choices and activate upon these insights as quickly as possible. They've built a technology that not only gathers granular information about the customer path to conversion, but is also able to scientifically optimize marketing mix and automatically understand how to shift spend to maximize ROI.

Setting Up Convertro

Go to the dashboard of your app and click on Integrated Partners on the left bar.


Enter "Convertro" in the search field and click on its logo to open the Convertro configuration window.

The Convertro configuration window includes 4 tabs: Integration, Tracking link, Data enrichment and Permissions. Click on the items below to read about the tabs setup. 

For a detailed description of the Partner Configuration Window Header, click here.

Integration Tab

The Integration Tab is divided into different sections as described below. 

General Settings

Page URL, Site ID and Client Name

Convertro connects with AppsFlyer via a unique Page URL, Site ID and Client Name. If you don't already have them, you must obtain them from Convertro to continue with the integration or follow the instructions below.

Obtaining the "Client Name, Page URL & Site ID" From the Convertro Platform

To obtain the Client Name, Page URL and Site ID, login to the Convertro dashboard:

Page URL:

Site ID:

Client Name:

Default Postbacks

AppsFlyer can send automatic postbacks to Convertro user installs. Use this section to define sending these postbacks. 


Select Events attributed to any partner or organic to send postbacks for any user that downloads the app to Convertro or select Off


According to both Facebook and Twitter Terms and Conditions, we cannot share user level data with any 3rd party.  Therefore, all Facebook and Twitter installs are sent to Convertro as organic.

For details on sharing data with 3rd parties, click here.

Click Save. 

In-App Event Settings

In this section you can map your AppsFlyer events with Convertro via postbacks.

  1. Enter the Client Name, Site ID and Page URL again.
  2. Toggle In-App Event Postbacks to ON
  3. Select the Sending Option for all SDK defined events.
    - Only events attributed to this partner for events coming only from users attributed to this partner
    - Events attributed to any partner or organic to have your entire user base available to be reported to the partner
  4. Click Add Event to add an SDK Event to the list
  5. Complete the following parameters:
Parameter Name Description
SDK Event Name The name of the event, as received by AppsFlyer either from the SDK integrated in your app, or from server to server events.
Tip - If you don't see the event you want in the list, make sure to activate the event on a device with a non-organic installation and recheck.
Partner Event Identifier The unique name or ID of each event as defined on Convertro's side. 
Obtain the corresponding Event ID from Convertro and set in the text field.
Send Revenue When unchecked - AppsFlyer sends all the parameters of the rich in-app event to the partner, except for the revenue parameter, which is contained in the af_revenue parameter.
When checked - AppsFlyer sends all the parameters including the revenue value (if it exists in the event). 

Click Save.

Once this configuration is saved, AppsFlyer begins sending the following data to Convertro for every organic and non-organic install:

  • Converto Parameters
  • Device ID for Android and iOS
  • Media Source
  • Campaign name
  • Click Time
  • User IP
  • User Agent
  • Customer User ID (optional, if configured)

Tracking Link Tab

Tracking Links are not available for Convertro.

Data Enrichment Tab

Data Enrichment is not available for Convertro.

Permissions Tab

Permissions are not available for Convertro.

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