Tapjoy Analytics REST API

  • Advertisers
  • Ad Networks


Tapjoy Analytics, one of AppsFlyer's integrated partners, maximizes value for app developers through ad-based monetization and industry leading analytic solutions. Tapjoy drives revenue for mobile app developers through advertising and uses data from their apps to serve the right engagement to the right user at the right time.

Setting Up Tapjoy Analytics

Go to the dashboard of your app and click on Integrated Partners on the left bar.


Enter "Tapjoy Analytics" in the search field and click on its logo to open the Tapjoy Analytics configuration window.

The Tapjoy Analytics configuration window includes 4 tabs: Integration, Tracking link, Data enrichment and Permissions. Click on the items below to read about the tabs setup. 

For a detailed description of the Partner Configuration Window Header, click here.

Integration Tab

The Integration Tab is divided into different sections as described below. 

General Settings


Tapjoy Analtyics connects with AppsFlyer via a unique API Key. If you don't already have it, you must obtain them from Tapjoy Analtyics to continue with the integration, or follow the steps below.

Obtaining the "REST API Key" From Tapjoy Analytics' Platform

You can find the REST API Key by logging into Tapjoy's dashboard, navigating to the [Settings > App] page, and clicking the API keys tab located at the bottom of the App page.

Default Postbacks

AppsFlyer can send automatic postbacks to Tapjoy Analytics following user installs. Use this section to define sending these postbacks. 


Select either Events attributed to any partner or organic to send postbacks for any user that downloads the app to Tapjoy Analytics or select Off.

Once this configuration is saved, AppsFlyer begins sending the following data to Tapjoy Analytics for every organic and non-organic install

  • Api_key
  • Device ID for Android & iOS
  • Media Source
  • Campaign name

Click Save


According to both Facebook and Twitter Terms and Conditions, we cannot share user level data with any 3rd party.  Therefore, all Facebook and Twitter installs are sent to Tapjoy Analytics as organic.

For details on sharing data with 3rd parties, click here.

Tracking Link Tab

Tracking Links are not available for Tapjoy Analytics.

Data Enrichment Tab

Data Enrichment is not available for Tapjoy Analytics.

Permissions Tab

Permissions are not available for Tapjoy Analytics.

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