Tapjoy analytics GBB integration with AppsFlyer

At a glance: Tapjoy GBB, an AppsFlyer integrated partner, maximizes value for app developers through ad-based monetization and industry leading analytic solutions. Tapjoy drives revenue for mobile app developers through advertising and uses data from their apps to serve the right engagement to the right user at the right time.


Some media sources restrict sharing data with 3rd parties. AppsFlyer cannot share user level data of users acquired through these media sources with 3rd party platforms or services. All installs from such media sources are therefore sent as organic.

For more details and a list of media sources that restrict sharing data with 3rd parties, click here.

Setting up Tapjoy GBB

The setup is done from the Active Integrations page, but to find the partner you must first go to the marketplace


Before setting up an integration, make sure you contact the partner and open an account with them.

To activate the integration:

  1. From the top menu of any AppsFlyer page, click Marketplace
  2. Search for the partner and select it.
  3. Click Set up integration. You’re directed to the integration setup page.
  4. In the Integration tab, select the app for the integration and turn Activate partner on.
    Note: The toggle must be on (activated) for as long as you work with the partner.
  5. Complete the configuration using the relevant tabs, as described below.

The Tapjoy GBB configuration only makes use of the Integration tab.

For a detailed description of the Partner Configuration Window Header, click here.

Integration tab

The Integration Tab is divided into different sections as described below.

Activate partner

On the first visit here, you will need to toggle below. ON the Activate Partner button to enable setup of the integration tab's parameters. The toggle MUST be ON for as long as you work with the partner.
For more details about partner activation please click here.

General settings


Tapjoy Analtyics connects with AppsFlyer via a unique API Key. If you don't already have it, you must obtain them from Tapjoy Analtyics to continue with the integration, or follow the steps below.

Obtaining the "REST API key" from tapjoy GBB platform

You can find the REST API Key by logging into Tapjoy's dashboard, navigating to the [Settings > App] page, and clicking the API keys tab located at the bottom of the App page.

Default postbacks

AppsFlyer can send automatic postbacks to Tapjoy GBB following user installs. Use this section to define sending these postbacks.


Select either Events attributed to any partner or organic to send postbacks for any user that downloads the app to Tapjoy GBB or select Off.

Once this configuration is saved, AppsFlyer begins sending the following data to Tapjoy GBB for every organic and non-organic install

  • Api_key
  • Device ID for Android & iOS
  • Media Source
  • Campaign name

Click Save

Attribution link tab

Attribution Links are not available for Tapjoy GBB.

Cost tab

Cost data is not supported in the integration with this partner.

Ad revenue tab

Ad Revenue is not supported in the integration with this partner.

Permissions tab

Permissions are not available for Tapjoy GBB.