AppsFlyer <-> CAKE Integration

AppsFlyer is able to send attribution data to CAKE for both install and in-app events.

This article is intended for Ad-Networks who are using CAKE platform and would like to integrate with AppsFlyer's NativeTrack™ solution.

In order to start the integration you need to send AppsFlyer both the tracking link and the postback for reporting purposes.

Below you can find the base tracking link with a detailed explanation per each parameter:  

http://app.appsflyer.com/app_id?pid=mediaName_int&c={campaign}

AppsFlyer Base URL

Description

http://app.appsflyer.com

AppsFlyer End-Point 

app_id

Application Unique ID - Dynamic value changed per app promoted

pid=

Media source name include _int to identify integrated network at AppsFlyer servers

c=

Campaign name

Recommended Tracking Link Parameters:  

AppsFlyer Parameter

CAKE Macros

Description

 &clickid=

 #reqid#

 Request ID of each user session - Required 

 &af_siteid=

 #affid#

 ID of the Affiliate promoting the offer - Optional 

** For complete AppsFlyer parameter list, click here

** For complete CAKE macro list, click here

Complete Tracking Link Template:
http://app.appsflyer.com/com.appsflyer?pid=mediaName_int&clickid=#reqid#&af_siteid=#affid#

Install and In-App Event Postbacks:

Global Install Postback:
http://{Company-Domain}.com/p.ashx?a=(advertiser_id)&f=pb&r=(#reqid#)&t=(AppsFlyer-transaction-id)

Global In-App Event Postback:
http://{Company-Domain}.com/p.ashx?a=(advertiser_id)&e=(Event-ID)&f=pb&r=(#reqid#)&t=(AppsFlyer-transaction-id)

** {Company-Domain} the network ID (domain) name provided by CAKE.
** e= Set as Event Tag in the AppsFlyer dashboard for each App by the advertiser - This is the actual in-app event name from the application. 
** For complete CAKE postback structure Click Here

AppsFlyer in app event dashboard:

bff6b-clip-17kb.png


** Additional attribution information can be added to the postback by request such as: Country Code, Advertising ID, IDFA etc.

Finalizing your Registration

  1. If you currently have an integration with AppsFlyer contact us at partners@appsflyer.com
  2. If you do not currently have an integration with AppsFlyer, complete the ad Partners Registration application here.
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