Cake integration with AppsFlyer

AppsFlyer is able to send attribution data to CAKE for both install and in-app events.

This article is intended for Ad-Networks who are using CAKE platform and would like to integrate with the AppsFlyer's Probabilistic modeling solution.

To start the integration you need to send AppsFlyer both the attribution link and the postback for reporting purposes.

Base attribution link

Below you can find the base attribution link with a detailed explanation per each parameter:{campaign}

AppsFlyer Base URL Description

AppsFlyer End-Point


Application Unique ID - Dynamic value changed per app promoted


Media source name include _int to identify integrated network at AppsFlyer servers


Campaign name

Recommended attribution link parameters

AppsFlyer Parameter CAKE Macros Description



Request ID of each user session - Required



ID of the Affiliate promoting the offer - Optional

** For complete AppsFlyer parameter list, click here

** For complete CAKE macro list, click here.

Complete attribution link template
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Install and in-app event postbacks

Global install postback


Global in-app event postback


** {Company-Domain} the network ID (domain) name provided by CAKE.
** e= Set as Event Tag in the AppsFlyer dashboard for each App by the advertiser - This is the actual in-app event name from the application.
** For complete CAKE postback structure Click Here

AppsFlyer in-app events dashboard


** Additional attribution information can be added to the postback by request such as: Country Code, Advertising ID, IDFA etc.

Finalizing your registration

  1. If you currently have an integration with AppsFlyer contact us at
  2. If you do not currently have an integration with AppsFlyer, complete the ad Partners Registration application here.
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