At a glance: Ad networks that use CAKE can receive attribution data from AppsFlyer about installs and in-app events.
Base attribution link
Below you can find the base attribution link with a detailed explanation per each parameter:
https://app.appsflyer.com/app_id?pid=mediaName_int&c={campaign}
| AppsFlyer Base URL | Description |
|---|---|
|
https://app.appsflyer.com |
AppsFlyer endpoint |
|
app_id |
Application unique ID - Dynamic value changed per app promoted |
|
pid |
Media source name include _int to identify integrated network at AppsFlyer servers |
|
c |
Campaign name |
Recommended attribution link parameters
| AppsFlyer Parameter | CAKE Macros | Description |
|---|---|---|
|
clickid |
#oreqid# |
Request ID of each user session - Required |
|
af_siteid |
#affid# |
ID of the Affiliate promoting the offer - Optional |
For a complete AppsFlyer parameter list, click here
For a complete CAKE macro list, click here.
Complete attribution link template
https://app.appsflyer.com/com.appsflyer?pid=mediaName_int&clickid=#oreqid#
Install and in-app event postbacks
Global install postback
https://{company-domain}.com/p.ashx?f=pb&r=(Click-ID)Global in-app event postback
Click-ID
{Company-Domain} the network ID (domain) name provided by CAKE.
e= Set as Event Tag in the AppsFlyer dashboard for each App by the advertiser - This is the actual in-app event name from the application.
For complete CAKE postback structure Click Here
AppsFlyer in-app events dashboard
Additional attribution information can be added to the postback by request such as Country Code, Advertising ID, IDFA, and so on.
Finalizing your registration
- If you have an integration with AppsFlyer, contact us using the partner assistant widget.
- If you don't have an integration with AppsFlyer, complete the ad Partners Registration application here.