Voluum integration with AppsFlyer

At a glance: Ad networks that use Voluum can utilize the AppsFlyer Probabilistic modeling solution to receive attribution data about installs and in-app events.

Starting the integration

To start the integration you must send AppsFlyer both the attribution link and the postback for reporting purposes.

Below you can find the base attribution link with a detailed explanation per each parameter:

http://app.appsflyer.com/app_id?pid=mediaName_int&c={campaign}

AppsFlyer Base URL Description

http://app.appsflyer.com

AppsFlyer End-Point

app_id

Application Unique ID - Dynamic value changed per app promoted

pid=

Media source name include _int to identify integrated network at AppsFlyer servers

c=

Campaign name

Recommended Attribution Link Parameters:

AppsFlyer Parameter Voluum Macros Description

&clickid=

{clickid}

Unique transaction ID of the user session - Required

&af_siteid=

{trafficsource.id}

ID of the traffic source - Optional

** For complete AppsFlyer parameter list, click here

** For complete Voluum macro list, click here

Complete attribution link template

http://app.appsflyer.com/com.appsflyer?pid=mediaName_int&clickid={clickid}&af_siteid={trafficsource.id}

Install and in-app event postbacks

Global Install Postback:

http://{Company-Domain}.voluumtrk.com/postback?cid={clickid}

 

Global In-App Event Postback:

http://{Company-Domain}.trackvoluum.com/postback?cid={clickid}&payout={monetary}&txid={event-name}

 

** {Company-Domain} the network ID (domain) name provided by Volumm.
** txid= Set as Event Tag in the AppsFlyer dashboard for each App by the advertiser. This is the actual in-app event name from the application.

AppsFlyer's in-app event dashboard

Voluum_msc_new_1.png
** Additional attribution information can be added to the postback by request such as Country Code, Advertising ID, IDFA, etc.

Finalizing your registration

  1. If you currently have an integration with AppsFlyer, contact us at partners@appsflyer.com.
  2. If you do not currently have an integration with AppsFlyer, complete the Ad Partners Registration application here.
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