FAQ: What is a loyal user

At a glance: Learn what is a loyal user definition in AppsFlyer, and how you can customize it to your needs.

What is a loyal user?

  • According to the AppsFlyer default setting, a loyal user is someone who installs an app, and at any point after the install, opens the installed app at least 3 times.
  • This is an important KPI for user engagement. 

Changing the loyal user definition

You can define a loyal user per app by specifying an in-app event trigger. To change the loyal-user event trigger, see App settings.


Users who perform registration or in-app purchases can be more indicative of being loyal users than the default 3 session definition.

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