GameAnalytics

Introduction

Game Analytics, one of AppsFlyer's integrated partners, is a powerful free tool that helps developers understand player behaviour so they can improve engagement, reduce churn and perfect monetization. It helps to visualize core gaming KPIs in one convenient view, and offers in-game benchmarking to see how your metrics stack up against more than 14,000 similar titles.

It takes just a few minutes to setup and it’s totally free of charge – no usage caps or hidden premium features! If you’d rather see the platform in action before integrating it with your title, just sign up to see a demo game with pre-populated data.

The platform is trusted by more than 40,000 game developers worldwide, from indies to world-renowned studios, and handles over five billion unique events every day across 2+ billion devices. GameAnalytics is widely integrated, with SDKs for every major game engine and platform. You can sign up for free today at: https://gameanalytics.com/

Setting Up Game Analytics

Go to the dashboard of your app and click on Integrated Partners on the left bar.

Integrated_Partners_link.png

Enter "Game Analytics" in the search field and click on its logo to open the Game Analytics configuration window.

The Game Analytics configuration window includes 4 tabs: Integration, Tracking link, Data enrichment and Permissions. Click on the items below to read about the tabs setup. 

For a detailed description of the Partner Configuration Window Header, click here.

Integration Tab 

The Integration Tab is divided into different sections as described below. 

General Settings 

Game Key

Game Analytics connects with AppsFlyer via a unique Game Key. If you don't already have it, you must obtain it from Game Analytics to continue with the integration.

Game_Analytics_msc_new_2.png

Default Postbacks

AppsFlyer can send automatic postbacks to Game Analytics user installs. Use this section to define sending these postbacks. 

Swrve_msc_new_4.png

Select Events attributed to any partner or organic to send postbacks for any user that downloads the app to Game Analytics or select Off

 Note

According to both Facebook and Twitter Terms and Conditions, we cannot share user level data with any 3rd party.  Therefore, all Facebook and Twitter installs are sent to Game Analytics as organic.

For details on sharing data with 3rd parties, click here.

In-App Event Settings

In this section you can map your AppsFlyer events with Game Analytics via postbacks.

  1. Enter the Game Key again.
  2. Toggle In-App Event Postbacks to ON
  3. Select the Sending Option for all SDK defined events.
    - Only events attributed to this partner for events coming only from users attributed to this partner
    - Events attributed to any partner or organic to have your entire user base available to be reported to the partner
  4. Click Add Event to add an SDK Event to the list
  5. Complete the following parameters:
Parameter Name Description
SDK Event Name The name of the event, as received by AppsFlyer either from the SDK integrated in your app, or from server to server events.
Tip - If you don't see the event you want in the list, make sure to activate the event on a device with a non-organic installation and recheck.
Partner Event Identifier The unique name or ID of each event as defined on Game Analytics's side. 
Obtain the corresponding Event ID from Game Analytics and set in the text field.
Send Revenue When unchecked - AppsFlyer sends all the parameters of the rich in-app event to the partner, except for the revenue parameter, which is contained in the af_revenue parameter.
When checked - AppsFlyer sends all the parameters including the revenue value (if it exists in the event). 

Click Save.

Once this configuration is saved, AppsFlyer begins sending the following data to Game Analytics for every non-organic install:

  • game_key
  • Media Source
  • Campaign name

Tracking Link Tab 

Tracking Links are not available for Game Analytics.
 

Data Enrichment Tab

Data Enrichment is not available for Game Analytics.

Permissions Tab

Permissions are not available for Game Analytics.

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