iOS Rich In-App Event - Descriptions

The following section describes the recommended structure of each event type together with the parameters mappings to Facebook, Twitter, Criteo and Google Adwords.

NOTES:  

  • The af_revenue parameter is the only parameter that collects revenue. Other parameters, although mapped to Facebook, such as af_price do NOT collect revenue.
  • AppsFlyer can provide customers with revenue that is less than a cent on In-App Events with precision of up to five decimal places.  
  • For af_revenue events - do NOT format the revenue value in any way.  It should not contain comma separators.  A revenue event should be similar to 1234.56
  • Multiple Items:  You can add multiple items to a single transaction.  Each item added to the same parameter must be separated by a comma.  For example, in the same transaction, Mr A. Flyer purchases two identical shirts, one pair of shoes and a hat from a US-based online store.  The sequence in which each item is listed must be identical for each parameter.

af_content_id: ["123","988","399"]
af_quantity: [2,1,1]
af_price: [25,50,10]
af_revenue: 110
af_currency: USD

This is relevant for the following events:  af_add_to_cart, af_add_to_wishlist, af_tutorial_completion, af_initiated_checkout, af_purchase, af_rate, af_spent_credits, af_content_view, af_travel_booking and af_update.

af_level_achieved

Description: Used to track game level events

Recommended Attributes: af_level, af_score

Facebook Mapped Event: fb_mobile_level_achieved

Twitter Mapped Event: LEVEL_ACHIEVED

Criteo Mapped Event: userlevel

Google AdWords Remarketing:  level_up

Attributes Mapping:

AppsFlyer

Facebook

Twitter

Criteo

Google AdWords Remarketing

af_level

fb_level

level

ui_level

level

af_score

-

-

-

score

 

af_add_payment_info

Description: Used to track payment info configuration status

Recommended Attributes: af_success

Facebook Mapped Event: fb_mobile_add_payment_info

Twitter Mapped Event: ADDED_PAYMENT_INFO

Criteo Mapped Event: None

Google AdWords Remarketing: add_payment_info

Attributes Mapping:

AppsFlyer

Facebook

Twitter

Criteo

Google AdWords Remarketing

af_success

fb_success

user_payment_info

-

success

 

af_add_to_cart

Description: Used to track add to cart events of specific items

Recommended Attributes: af_price, af_content_type, af_content_id, af_currency, af_quantity

Facebook Mapped Event: fb_mobile_add_to_cart

Twitter Mapped Event: ADD_TO_CART

Criteo Mapped Event: viewBasket

Google AdWords Remarketing :  add_to_cart

Attributes Mapping:

AppsFlyer

Facebook

Twitter

Criteo

Google AdWords Remarketing

af_price

fb_price

price_micro*

price**

value

af_content_type

fb_content_type

content_type

-

item_category

af_content_id

fb_content_id

content_id

id

item_id

af_currency

fb_currency

price_currency

currency

currency

af_quantity

-

number_items

quantity

quantity

*To report an event containing multiple items, click here

af_add_to_wishlist

Description: Used to track add to wishlist events of specific items

Recommended Attributes: af_price, af_content_type, af_content_id, af_currency, af_quantity

Facebook Mapped Event: fb_mobile_add_to_wishlist

Twitter Mapped Event: ADD_TO_WISHLIST

Criteo Mapped Event: None

Google AdWords Remarketing:  add_to_wishlish

Attributes Mapping:

AppsFlyer

Facebook

Twitter

Criteo

Google AdWords Remarketing

af_price

fb_price

price_micro*

-

value

af_content_type

fb_content_type

content_type

-

item_category

af_content_id

fb_content_id

content_id

-

item_id

af_currency

fb_currency

price_currency

-

currency

af_quantity

-

number_items

-

quantity

*To report an event containing multiple items, click here

af_complete_registration

Description: Used to track user registration methods

Recommended Attributes: af_registration_method

Facebook Mapped Event: fb_mobile_complete_registration

Twitter Mapped Event: SIGN_UP

Criteo Mapped Event: None

Google AdWords Remarketing:  None

Attributes Mapping:

AppsFlyer

Facebook

Twitter

Criteo

Google AdWords Remarketing

af_registration_method

fb_registration_method

registration_method

-

registration_method

 

af_tutorial_completion

Description: Used to track tutorial completions

Recommended Attributes: af_success, af_content_id

Facebook Mapped Event: fb_mobile_tutorial_completion

Twitter Mapped Event: TUTORIAL_COMPLETE

Criteo Mapped Event: None

Google AdWords Remarketing: tutorial_completion

Attributes Mapping:

AppsFlyer

Facebook

Twitter

Criteo

Google AdWords Remarketing

af_success

fb_success

-

-

success

af_content_id

fb_content_id

content_id

-

content_id

*To report an event containing multiple items, click here

af_initiated_checkout

Description: Used to track checkout events

Recommended Attributes: af_price, af_content_type, af_content_id, af_quantity,

af_payment_info_available, af_currency

Facebook Mapped Event: fb_mobile_initiated_checkout

Twitter Mapped Event: CHECKOUT_INITIATED

Criteo Mapped Event: None

Google AdWords Remarketing: begin_checkout

Attributes Mapping:

AppsFlyer

Facebook

Twitter

Criteo

Google AdWords Remarketing

af_price

fb_price

price_micro*

-

value

af_content_type

fb_content_type

content_type

-

item_category

af_content_id

fb_content_id

content_id

-

item_id

af_currency

fb_currency

price_currency

-

currency

af_quantity

fb_num_items

number_items

-

quantity

af_payment_info_available

fb_payment_info_available

user_payment_info

 - payment_info_available

af_content_list

fb_content_ids

-

- -
af_date_a

fb_checkin_date

- - -
af_date_b

af_date_b

- - -
af_departing_departure_date

fb_departing_departure_date

- - -
af_returning_departure_date

fb_returning_departure_date

- - -
af_destination_a-

fb_origin_airport

- - -
af_destination_b

fb_destination_airport

- - -
af_destination_list

fb_destination_ids

- - -
af_city

fb_city

- - -
af_region

fb_region

- - -
af_country

fb_country

- - -
af_departing_arrival_date

fb_departing_arrival_date

- - -
af_returning_arrival_date

fb_returning_arrival_date

- - -
af_suggested_destinations

fb_suggested_destinations

- - -
af_travel_start

fb_travel_start

- - -
af_travel_end

fb_travel_end

- - -
af_num_adults

fb_num_adults

- - -
af_num_children

fb_num_children

- - -
af_num_infants

fb_num_infants

- - -
af_class

fb_travel_class

- - -
af_suggested_hotels

fb_suggested_hotels

- - -
af_user_score

fb_user_score

- - -
af_hotel_score

fb_hotel_score

- - -
af_price

fb_price

- - -
af_preferred_star_ratings

fb_preferred_star_ratings

- - -
af_preferred_price_range

fb_preferred_price_range

- - -
af_preferred_neighborhoods

fb_preferred_neighborhoods

- - -
af_preferred_num_stops

fb_preferred_num_stops

- - -

*To report an event containing multiple items, click here

af_purchase

Description: Used to track purchase events (and associate revenue to them)

Recommended Attributes: af_revenue, af_content_type, af_content_id, af_price, af_quantity, af_currency, af_order_id

Facebook Mapped Event: fb_mobile_purchase

Twitter Mapped Event: PURCHASE

Criteo Mapped Event: transactionConfirmation (Note - all the Criteo mapped parameters are mandatory)

Google AdWords Remarketing:  ecommerce_purchase

Attributes Mapping:

AppsFlyer

Facebook

Twitter

Criteo

Google AdWords Remarketing

af_revenue*

_valueToSum

price_micro**

-

value

af_content_type

fb_content_type

content_type

-

item_category

af_content_id

fb_content_id

content_id

id

item_id

af_price

fb_price

-

Price **

-

af_currency

fb_currency

price_currency

currency

currency

af_quantity

fb_num_items

number_items

quantity

quantity

af_validated

-

-

-

validated (optional)

af_receipt_id

-

-

transactionid

transaction_id

af_order_id

fb_order_id

-

-

e_id

af_content_list

fb_content_id

-

-

-

af_date_a

fb_checkin_date

- - -
af_date_b

fb_checkout_date

- - -
af_departing_departure_date

fb_departing_departure_date

- - -
af_returning_departure_date

fb_returning_departure_date

- - -
af_destination_a

fb_origin_airport

- - -
af_destination_b

fb_destination_airport

- - -
af_destination_list

fb_destination_ids

- - -
af_city

fb_city

- - -
af_region

fb_region

- - -
af_country

fb_country

- - -
af_departing_arrival_date

fb_departing_arrival_date

- - -
af_returning_arrival_date

fb_returning_arrival_date

- - -
af_suggested_destinations

fb_suggested_destinations

- - -
af_travel_start

fb_travel_start

- - -
af_travel_end

fb_travel_end

- - -
af_num_adults

fb_num_adults

- - -
af_num_children

fb_num_children

- - -
af_num_infants

fb_num_infants

- - -
af_class

fb_travel_class

- - -
af_suggested_hotels

fb_suggested_hotels

- - -
af_user_score

fb_user_score

- - -
af_hotel_score

fb_hotel_score

- - -
af_price

fb_price

- - -
af_preferred_star_ratings

fb_preferred_star_ratings

- - -
af_preferred_price_range

fb_preferred_price_range

- - -
af_preferred_neighborhoods

fb_preferred_neighborhoods

- - -
af_preferred_num_stops

fb_preferred_num_stops

- - -

* af_revenue is counted as revenue in AppsFlyer’s platform

** af_price - You can use af_price as a monetary parameter that is not counted as revenue (such as in an “Add to Cart” event).  This parameter refers to the individual item price.  The total amount of all purchases appears under the af_revenue parameter.  To report an event containing multiple items, click here

af_rate

Description: Used to track app/item rating events

Recommended Attributes: af_rating_value, af_content_type, af_content_id, af_max_rating_value

Facebook Mapped Event: fb_mobile_rate

Twitter Mapped Event: RATED

Criteo Mapped Event: None

Google AdWords Remarketing: None

Attributes Mapping:

AppsFlyer

Facebook

Twitter

Criteo

Google AdWords Remarketing 

af_rating_value

_valueToSum

price_micro

-

rating_value

af_content_type

fb_content_type

content_type

-

content_type

af_content_id

fb_content_id

content_id

-

content_id

af_max_rating_value

fb_max_rating_value

max_rated_value

-

max_rating_value

*To report an event containing multiple items, click here

af_search

Description: Used to track search events

Recommended Attributes: af_content_type, af_search_string, af_success

Facebook Mapped Event: fb_mobile_search

Twitter Mapped Event: SEARCH

Criteo Mapped Event: viewSearch

Google AdWords Remarketing:  view_search_results

Attributes Mapping:

AppsFlyer

Facebook

Twitter

Criteo

Google AdWords Remarketing

af_content_type

fb_content_type

content_type

-

item_category

af_search_string

fb_search_string

search_string

-

search_item

af_date_a

-

-

din

start_date

af_date_b

-

-

dout

end_date

af_destination_a

-

-

-

destination

af_destination_b

-

-

-

origin

af_success

fb_success

-

-

success

af_content_list

fb_content_id

-

-

-

af_date_a

fb_checkin_date

- - -
af_date_b

fb_checkout_date

- - -
af_departing_departure_date

fb_departing_departure_date

- - -
af_returning_departure_date

fb_returning_departure_date

- - -
af_destination_a

fb_origin_airport

- - -
af_destination_b

fb_destination_airport

- - -
af_destination_list

fb_destination_ids

- - -
af_city

fb_city

- - -
af_region

fb_region

- - -
af_country

fb_country

- - -
af_departing_arrival_date

fb_departing_arrival_date

- - -
af_returning_arrival_date

fb_returning_arrival_date

- - -
af_suggested_destinations

fb_suggested_destinations

- - -
af_travel_start

fb_travel_start

- - -
af_travel_end

fb_travel_end

- - -
af_num_adults

fb_num_adults

- - -
af_num_children-

fb_num_children

- - -
af_num_infants

fb_num_infants

- - -
af_class

fb_travel_class

- - -
af_suggested_hotels

fb_suggested_hotels

- - -
af_user_score

fb_user_score

- - -
af_hotel_score

fb_hotel_score

- - -
af_price

fb_price

- - -
af_preferred_star_ratings

fb_preferred_star_ratings

- - -
af_preferred_price_range

fb_preferred_price_range

- - -
af_preferred_neighborhoods

fb_preferred_neighborhoods

- - -
af_preferred_num_stops

fb_preferred_num_stops

- - -

 

af_spent_credits

Description: Used to track credit spend events

Recommended Attributes: af_price, af_content_type, af_content_id

Facebook Mapped Event: fb_mobile_spent_credits

Twitter Mapped Event: SPENT_CREDITS

Criteo Mapped Event: transactionConfirmation

Google AdWords Remarketing:  None

Attributes Mapping:

AppsFlyer

Facebook

Twitter

Criteo

Google AdWords Remarketing

af_price

fb_price

price_micro*

price**

price

af_content_type

fb_content_type

content_type

-

content_type

af_content_id

fb_content_id

content_id

item_id

content_id

*To report an event containing multiple items, click here

af_achievement_unlocked

Description: Used to track achievement unlocking events

Recommended Attributes: af_description

Facebook Mapped Event: fb_mobile_achievement_unlocked

Twitter Mapped Event: ACHIEVEMENT_UNLOCKED

Criteo Mapped Event: None

Google AdWords Remarketing:  unlock_achievement

Attributes Mapping:

AppsFlyer

Facebook

Twitter

Criteo

Google AdWords Remarketing 

af_description

fb_description

description

-

description

 

af_content_view

Description: Used to track content view events

Recommended Attributes: af_price, af_content_type, af_content_id, af_currency

Facebook Mapped Event: fb_mobile_content_view

Twitter Mapped Event: CONTENT_VIEW

Criteo Mapped Event: viewProduct/viewListing

Google AdWords Remarketing:  view_item

Attributes Mapping:

AppsFlyer

Facebook

Twitter

Criteo

Google AdWords Remarketing

af_price

fb_price

price_micro*

price

price

af_content_type

fb_content_type

content_type

-

item_category

af_content_id

fb_content_id

content_id

item_id

item_id

af_currency

fb_currency

price_currency

-

currency

af_content_list

fb_content_id

-

-

-

af_date_a

fb_checkin_date

- - -
af_date_b

fb_checkout_date

- - -
af_departing_departure_date

fb_departing_departure_date

- - -
af_returning_departure_date

fb_returning_departure_date

- - -
af_destination_a

fb_origin_airport

- - -
af_destination_b

fb_destination_airport

- - -
af_destination_list

fb_destination_ids

- - -
af_city

fb_city

- - -
af_region

fb_region

- - -
af_country

fb_country

- - -
af_departing_arrival_date

fb_departing_arrival_date

- - -
af_returning_arrival_date

fb_returning_arrival_date

- - -
af_suggested_destinations

fb_suggested_destinations

- - -
af_travel_start

fb_travel_start

- - -
af_travel_end

fb_travel_end

- - -
af_num_adults

fb_num_adults

- - -
af_num_children

fb_num_children

- - -
af_num_infants

fb_num_infants

- - -
af_class

fb_travel_class

- - -
af_suggested_hotels

fb_suggested_hotels

- - -
af_user_score

fb_user_score

- - -
af_hotel_score

fb_hotel_score

- - -
af_price

fb_price

- - -
af_preferred_star_ratings

fb_preferred_star_ratings

- - -
af_preferred_price_range

fb_preferred_price_range

- - -
af_preferred_neighborhoods

fb_preferred_neighborhoods

- - -
af_preferred_num_stops

fb_preferred_num_stops

- - -

*To report an event containing multiple items, click here.   

af_list_view

Description: Used to track listings view events

Recommended Attributes: af_content_type, af_content_list

Facebook Mapped Event:

Twitter Mapped Event:

Criteo Mapped Event: viewListing

Google AdWords Remarketing:  view_item_list

Attributes Mapping:

AppsFlyer

Facebook

Twitter

Criteo

Google AdWords Remarketing

af_content_type

-

-

-

item_category

af_content_list

-

-

product

item_id

 

af_travel_booking

Description: Used to track travel booking events (and associate revenue to them)

Recommended Attributes: af_revenue, af_destination_a, af_destination_b, af_class, af_description, af_customer_user_id, af_content_type, af_content_id, af_date_a, af_date_b

Facebook Mapped Event: fb_mobile_purchase

Twitter Mapped Event: PURCHASE

Criteo Mapped Event: transactionConfirmation

Google AdWords Remarketing:  ecommerce_purchase

Attributes Mapping:

AppsFlyer

Facebook

Twitter

Criteo

Google AdWords Remarketing

af_revenue*

_valueToSum

price_micro**

price***

value

af_customer_user_id

-

-

cid

customer_user_id

af_content_type

fb_content_type

content_type

-

item_category

af_content_id

fb_content_id

content_id

-

item_id

af_class

-

-

-

travel_class

af_date_a

-

-

din

start_date

af_date_b

-

-

dout

end_date

af_destination_a

-

-

-

destination

af_destination_b

-

-

-

origin

af_success

fb_success

-

-

success

af_content_list

fb_content_id

-

-

-

af_date_a

fb_checkin_date

- - -
af_date_b

fb_checkout_date

- - -
af_departing_departure_date

fb_departing_departure_date

- - -
af_returning_departure_date

fb_returning_departure_date

- - -
af_destination_a

fb_origin_airport

- - -
af_destination_b

fb_destination_airport

- - -
af_destination_list

fb_destination_ids

- - -
af_city

fb_city

- - -
af_region

fb_region

- - -
af_region

fb_country

- - -
af_departing_arrival_date

fb_departing_arrival_date

- - -
af_returning_arrival_date

fb_returning_arrival_date

- - -
af_suggested_destinations

fb_suggested_destinations

- - -
af_travel_start

fb_travel_start

- - -
af_travel_end

fb_travel_end

- - -
af_num_adults

fb_num_adults

- - -
af_num_children

fb_num_children

- - -
af_num_infants

fb_num_infants

- - -
af_class

fb_travel_class

- - -
af_suggested_hotels

fb_suggested_hotels

- - -
af_user_score

fb_user_score

- - -
af_hotel_score-

fb_hotel_score

- - -
af_price

fb_price

- - -
af_preferred_star_ratings

fb_preferred_star_ratings

- - -
af_preferred_price_range

fb_preferred_price_range

- - -
af_preferred_neighborhoods

fb_preferred_neighborhoods

- - -
af_preferred_num_stops

fb_preferred_num_stops

- - -
af_order_id

fb_order_id

- - -

* af_revenue is counted as revenue in AppsFlyer’s platform

*To report an event containing multiple items, click here

af_share

Description: Used to track sharing events

Recommended Attributes: af_description

Facebook Mapped Event: None

Twitter Mapped Event: SHARE

Criteo Mapped Event: None

Google AdWords Remarketing:  share

Attributes Mapping:

AppsFlyer

Facebook

Twitter

Criteo

Google AdWords Remarketing

af_description

-

description

-

description

 

af_invite

Description: Used to track invite (social) events

Recommended Attributes: None

Facebook Mapped Event: None

Twitter Mapped Event: INVITE

Criteo Mapped Event: None

Google AdWords Remarketing:  invite

Attributes Mapping:

AppsFlyer

Facebook

Twitter

Criteo

Google AdWords Remarketing

af_description

-

description

-

description

 

af_login

Description: Used to track user login events

Recommended Attributes: None

Facebook Mapped Event: None

Twitter Mapped Event: LOGIN

Criteo Mapped Event: None

Google AdWords Remarketing:  login

 

af_reengage

Description: Used to track user re-engagement events.

Recommended Attributes: None

Facebook Mapped Event: None

Twitter Mapped Event: RE_ENGAGE

Criteo Mapped Event: None

Google AdWords Remarketing:  custom_event

Attributes Mapping:

AppsFlyer

Facebook

Twitter

Criteo

Google AdWords Remarketing

af_description

-

description

-

custom_event

 

af_opened_from_push_notification

Description: Used to track app opens from push notification events

Recommended Attributes: None

Facebook Mapped Event: None

Twitter Mapped Event: None

Criteo Mapped Event: None

Google AdWords Remarketing:  custom_event

 

af_update

Description: Used to track update events

Recommended Attributes: af_content_id

Facebook Mapped Event: None

Twitter Mapped Event: UPDATE

Criteo Mapped Event: None

Google AdWords Remarketing:  custom_event

Attributes Mapping:

AppsFlyer

Facebook

Twitter

Criteo

Google AdWords Remarketing

af_content_id

-

content_id

-

content_id

*To report an event containing multiple items, click here

Optional Parameters:

In addition to the recommended parameters that can be passed with each event, the parameters below are defined and can be sent as part of the event dictionary value:

Parameter String Constant

Parameter String Name

Recommended Value Type

AFEventParamRevenue

af_revenue*

Float

AFEventParamPrice

af_price

Float

AFEventParamLevel

af_level

Int

AFEventParamSuccess

af_success

Boolean

AFEventParamContentType

af_content_type

String

AFEventParamContentList

af_content_list

Array of strings

AFEventParamContentId

af_content_id

String

AFEventParamCurrency

af_currency

String

AFEventParamRegistrationMethod

af_registration_method

String

AFEventParamQuantity

af_quantity

Int

AFEventParamPaymentInfoAvailable

af_payment_info_available

Boolean

AFEventParamRatingValue

af_rating_value

Float

AFEventParamMaxRatingValue

af_max_rating_value

Float

AFEventParamSearchString

af_search_string

String

AFEventParamDescription

af_description

String

AFEventParamScore

af_score

Int

AFEventParamDestinationA

af_destination_a

String

AFEventParamDestinationB

af_destination_b

String

AFEventParamClass

af_class

String

AFEventParamDateA

af_date_a

String

AFEventParamDateB

af_date_b

String

AFEventParamEventStart

af_event_start

Unixtime

AFEventParamEventEnd

af_event_end

Unixtime

AFEventParamLat

af_lat

Int

AFEventParamLong

af_long

Int

AFEventParamCustomerUserId

af_customer_user_id

String

AFEventCustomerSegment

af_customer_segment

String

AFEventParamValidated

af_validated

String

AFEventParamReceiptId

af_receipt_id

String

AFEventParamOrderId

af_order_id

String

AFEventParamTutorialId

af_tutorial_id

String

AFEventParamAchievenmentId

af_achievement_id

String
AFEventParamVirtualCurrencyName

af_virtual_currency_name

String
AFEventParamDeepLink

af_deep_link

String

AFEventParamOldVersion

af_old_version

String

AFEventParamNewVersion

af_new_version

String

AFEventParamReviewText

af_review_text

String
AFEventParamCouponCode

af_coupon_code

String
AFEventParamDepartingDepartureDate

af_departing_departure_date

String
AFEventParamReturningDepartureDate

af_returning_departure_date

String
AFEventParamDestinationList

af_destination_list

String
AFEventParamCity

af_city

String
AFEventParamRegion

af_region

String

AFEventParamCountry

af_country

String
AFEventParamDepartingArrivalDate

af_departing_arrival_date

String
AFEventParamReturningArrivalDate

af_returning_arrival_date

String

AFEventParamSuggestedDestinations

af_suggested_destinations

String

AFEventParamTravelStart

af_travel_start

String
AFEventParamTravelEnd

af_travel_end

String

AFEventParamNumAdults

af_num_adults

Int
AFEventParamNumChildren

af_num_children

Int
AFEventParamNumInfants

af_num_infants

Int
AFEventParamSuggestedHotels

af_suggested_hotels

String
AFEventParamUserScore

af_user_score

Float

AFEventParamHotelScore

af_hotel_score

Float

AFEventParamPurchaseCurrency

af_purchase_currency

String
AFEventParamPreferredStarRatings

af_preferred_star_ratings

Int[2]
AFEventParamPreferredPriceRange

af_preferred_price_range

Int[2]

AFEventParamPreferredNeighborhoods

af_preferred_neighborhoods

String

AFEventParamPreferredNumStops

af_preferred_num_stops

Int

AFEventParam1

af_param_1

String

AFEventParam2

af_param_2

String

AFEventParam3

af_param_3

String

AFEventParam4

af_param_4

String

AFEventParam5

af_param_5

String

AFEventParam6

af_param_6

String

AFEventParam7

af_param_7

String

AFEventParam8

af_param_8

String

AFEventParam9

af_param_9

String

AFEventParam10

af_param_10

String

* af_revenue is the only parameter that is used for revenue calculations. Use it for events that actually represent revenue generation in your business logic. You can use af_price as a monetary parameter that is not counted as revenue (such as in an “Add to Cart” event).

NOTE:  For Google AdWords Remarketing, if your SDK event does not have a matching Google AdWords value name, then use the value custom_event. In this case, all the corresponding values are sent, as is.

Mapping Boolean Parameters 

Among the parameters above there are several Boolean parameters, such as af_successaf_payment_info_available and af_validated.

If you use these parameters, make sure to set either the "true" or "false" value for them.

Note: Facebook expects 0 or 1 values for Booleans. Twitter expects "true" or "false". Events with Boolean parameters, that have "true" or "false" value, get automatically "translated" by AppsFlyer to the required format by each network, so you can map your events safely with multiple networks. 

Mapping Date Parameters to Facebook

AppsFlyer does not validate the values received in the date related parameters. It is up to the app owner to verify the date values are sent correctly according to the format required by the ad network. 
For your convenience here are Facebook's supported date formats:

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