Appnexus integration with AppsFlyer

At a glance: Ad networks that use Affise can utilize the AppsFlyer Probabilistic modeling solution to receive attribution data about installs and in-app events.

Starting the integration

To start the integration you must send AppsFlyer both the attribution link and the postback for reporting purposes.

Below you can find the base attribution link with a detailed explanation per each parameter:{campaign}

AppsFlyer Base URL Description

AppsFlyer end-Point


Application Unique ID - Dynamic value changed per app promoted


Media source name include _int to identify integrated network at AppsFlyer servers


Campaign name

AppNexus Advertising ID Macros

Operating System Macro








Recommended Attribution Link Parameters

AppsFlyer Parameter AppNexus Macros Description



Request ID of each user session - Required



ID of the affiliate promoting the offer - Optional

For the complete AppsFlyer parameter list click here.

For the complete AppNexus macro list click here.

Complete attribution link template:${SSP_DATA}&af_siteid=${PUBLISHER_ID}

Install and in-app event postbacks

Global Install Postback:{ID}&sspdata={clickid}

{ID} the Network ID provided by AppNexus, inserted in AppsFlyer dashboard per app.

AppsFlyer install dashboard


Additional attribution information can be added to the postback by request such as Country Code, Advertising ID, IDFA, and so on.

Finalizing your registration

  • If you have an integration with AppsFlyer, contact us using the partner assistant widget.
  • If you don't have an integration with AppsFlyer, complete the ad Partners Registration application here.