AppsFlyer <-> AppNexus Integration

AppsFlyer is able to send attribution data to AppNexus for install events.

This article is intended for Ad-Networks who are using AppNexus platform and would like to integrate with AppsFlyer's NativeTrack™ solution.

In order to start the integration you need to send AppsFlyer both the tracking link and the postback for reporting purposes.

Below you can find the base tracking link with a detailed explanation per each parameter:{campaign}

AppsFlyer Base URL


AppsFlyer End-Point 


Application Unique ID - Dynamic value changed per app promoted


Media source name include _int to identify integrated network at AppsFlyer servers


Campaign name

AppNexus Advertising ID Macros

Operating System









Recommended Tracking Link Parameters:  

AppsFlyer Parameter

AppNexus Macros




 Request ID of each user session - Required 



 ID of the Affiliate promoting the offer - Optional 

** For complete AppsFlyer parameter list Click Here
** For complete AppNexus macro list Click Here

Complete Tracking Link Template:${SSP_DATA}&af_siteid=${PUBLISHER_ID}

Install and In-App Event Postbacks:

Global Install Postback:{ID}&sspdata={clickid}

** {ID} the Network ID provided by AppNexus, inserted in AppsFlyer dashboard per app.

AppsFlyer Install dashboard:


** Additional attribution information can be added to the postback by request such as: Country Code, Advertising ID, IDFA etc.

Finalizing your Registration

  1. If you currently have an integration with AppsFlyer contact us at
  2. If you do not currently have an integration with AppsFlyer, complete the ad Partners Registration application here.
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