AppsFlyer <-> AppNexus Integration

AppsFlyer is able to send attribution data to AppNexus for install events.

This article is intended for Ad-Networks who are using AppNexus platform and would like to integrate with AppsFlyer's NativeTrack™ solution.

In order to start the integration you need to send AppsFlyer both the tracking link and the postback for reporting purposes.

Below you can find the base tracking link with a detailed explanation per each parameter:  

http://app.appsflyer.com/app_id?pid=mediaName_int&c={campaign}

AppsFlyer Base URL

Description

http://app.appsflyer.com

AppsFlyer End-Point 

app_id

Application Unique ID - Dynamic value changed per app promoted

pid=

Media source name include _int to identify integrated network at AppsFlyer servers

c=

Campaign name

AppNexus Advertising ID Macros

Operating System

Macro

Android

 

&advertising_id=${DEVICE_AAID

iOS

 

idfa=${DEVICE_APPLE_IDA}

 

Recommended Tracking Link Parameters:  

AppsFlyer Parameter

AppNexus Macros

Description

 &clickid=

 ${SSP_DATA}

 Request ID of each user session - Required 

 &af_siteid=

 ${PUBLISHER_ID}

 ID of the Affiliate promoting the offer - Optional 

** For complete AppsFlyer parameter list Click Here
** For complete AppNexus macro list Click Here

Complete Tracking Link Template:
http://app.appsflyer.com/com.appsflyer?pid=mediaName_int&clickid=${SSP_DATA}&af_siteid=${PUBLISHER_ID}

Install and In-App Event Postbacks:

Global Install Postback:
http://sspx-router.adnxs.net/sspx?id={ID}&sspdata={clickid}

** {ID} the Network ID provided by AppNexus, inserted in AppsFlyer dashboard per app.

AppsFlyer Install dashboard:

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** Additional attribution information can be added to the postback by request such as: Country Code, Advertising ID, IDFA etc.

Finalizing your Registration

  1. If you currently have an integration with AppsFlyer contact us at partners@appsflyer.com
  2. If you do not currently have an integration with AppsFlyer, complete the ad Partners Registration application here.
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