At a glance: The Activity dashboard contains app activity metrics for events that take place during the selected period. Current day counters update in real-time.
Activity dashboard
- Contains organic and non-organic traffic
- Date range relates to the event date
- Data freshness:
- Current day: real-time. Like, DAU, sessions, revenue
- Average: Daily. Example: MAU, Average DAU, Average MAU
- Geo filter relates to the user location at time of install
Dashboard features and layout
Metric definitions
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DAU |
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Average DAU |
Average number of daily active users, per day, during the selected period. Example: Calculating average DAU
Average DAU = (10+12+8)/3= 10. |
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MAU |
Monthly active users display in both the detailed and high-Level tabs
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DAU/MAU rate |
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Revenue |
Revenue generated for the selected period. Revenue consists of in-app purchases (if reported) and ad revenue. |
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ARPDAU |
Average revenue per daily active user. Example: Calculation of ARPDAU
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Sessions |
Sessions during the selected date range (if reported by the app) |
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Installs |
Number of installs during the specified date range |
Detailed tab
The detailed analysis tab is divided into sections: headline metrics, activity trend, and activity summary.
Data freshness and limitations
Data freshness
Data freshness is as follows:
- Metric (sum) Metrics: Real-time
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Average Metrics: Daily. Note: Average Metrics are not calculated in real-time to avoid distorting the average with data from incomplete days. If the date range includes the current day, then the following occurs:
- If the date range is for the current day only: average results are not displayed.
- If the date range is for a period that includes the current day: the average is calculated without including data from the current day.
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Ad revenue is recorded with a lag:
- The data is available in the dashboard 40 hours after the end of day UTC on which the ad displays.
- This means for example, that ad revenue for ads displayed on Day 0, displays on Day 2.
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Ad revenue is reported under the following date:
- Aggregate-level data: under Day 1 (the day the data is pulled).
- User-level data: under Day 0 (the day the ad displays).
Data freshness rates in the Activity dashboard - Daily and real-time
Metric type | Metric | Data freshness |
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Metric | Impressions | Real-time |
Metric | Clicks | Real-time |
Metric | Installs | Real-time |
Metric | Sessions | Real-time |
Metric | Conversion rate | Real-time |
Metric | Cost | Real-time |
Metric | Activity revenue | Real-time |
Average | eCPI | Daily |
Average | DAU | Daily |
Average | MAU | Daily |
Average | DAU/MAU rate | Daily |
Average | ARPDAU | Daily |
Data presentation limitations
The data presentation limitations are described in this section.
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Activity Summary table:
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displays up to 50 media sources with data relating to impressions, clicks, installs, etc (to get all data use Master API or Pivot.)
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sorted by the number of sessions.
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ability to drill down to the campaign level (it is not possible to drill down beyond this level.)
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Activity shown relates to the primary attribution media source. This means that retargeting activity is included but not presented separately.
Example Re-engagement primary attribution
A user clicks on a Network A ad and installs the app. Some days later, the user clicks on a retargeting ad on Network B makes an in-app purchase.
If the purchase is made within the Network B re-engagement window Network B is the primary attribution source and the purchase event is shown under Network B in the Activity report.
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The Activity dashboard doesn't contain uninstalls.
Historical data limitations
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The earliest date available for historical data in the dashboard is:
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High-Level tab: 12 months before the current month. Meaning if the current month is July, 12 months is August of the previous year.
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Detailed tab: January 2016
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Maximum display range: two months. If a longer period is specified, the range is reduced to two months and a message is displayed.
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Geo and Date dimensions are the only dimensions with historical data from before March 1, 2017.