Google AdWords - Android Configuration - Search Network

Search Network

1.  Create your Campaign

  • Click on Search Network only

  • Select Mobile app installs
  • Choose which Android mobile app you are promoting

  • Set any additional parameters, as required to run your campaign

NOTE: It is not mandatory to add a Tracking Link to the Tracking Template, however, best practice is to set the tracking template with the custom AppsFlyer referrer, e.g. {lpurl}&referrer=c%3D{campaignid}..., at the campaign level. In this way it does not have to be repeated for each creative.


  • Click Save and continue

2. Create an Ad Group - Set your Final URL

  • If not automatically set, set your Google Store application link as your Final URL
    • Append any additional parameters to the final URL using the below extension "&referrer="
    • Example:

    • Go to your Google AdWords configuration setup from your AppsFlyer account.
    • Add the Google AdWords macros or additional macros to the Referrer URL field
    • All parameters added to the Referrer are encoded once you click on Copy Referrer other than Google AdWords macros which must remain in a regular format.


  • Add the Referrer to the end of the Final URL in your Google AdWords account.

3. Create Conversion

NOTE: If you have an Android (First Open) conversion already set for other channels, you can skip this phase.

  • From the toolbar on the Google AdWords main page go to Tools >> Conversions 
  • Click + Conversion

  • Select App as the source of conversion you want to track


  • In the App conversions, select Android and then select App installs (first open)

  • Click Continue

4.  Setting the Postback URL

  • From your AppsFlyer account go to Settings >> Integrated Partners >> Google AdWords 

  • Copy the Postback and paste it into the Google AdWords page

  • Click Done
  • Take the Conversion ID and Label and copy it from your Google AdWords account:

  • Paste the Conversion ID and Label to your AppsFlyer account:

  • Click Save & Close.
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