Google AdWords - iOS Configuration - Display Network

Display Network 

1. Create your campaign:

  • Click on Display Network only

  • Select Install your mobile App

  • Select the mobile app you want people to download
  • Set any additional parameters, as required to run your campaign

Add the Tracking Link to the Tracking Template

  • Go to your AppsFlyer account and select Settings >> Integrated Partners >> AdWords

  • Copy the Tracking Link into the Tracking Template field under Campaign URL Options in your Google AdWords account.  

    NOTE:  This is at campaign level and NOT ad level!

  • Click Save and continue to open the Create an Ad Group window

2. Create an Ad Group

  • Complete the additional parameters, as required.

  • Click Save and continue.

3.  Create your Ad

If not automatically set, set your iTunes application link as your Final URL

NOTE:  As an option, you can add the Tracking Link to the Tracking Template field.  (This is at Ad Level).

4.  Create Conversion

NOTE: If you have an iOS (First Open) conversion already set for other channels, you can skip this phase.

  • From the toolbar on the Google AdWords main page go to Tools  >> Conversions 
  • Click + Conversion

  • Select App as the source of conversion you want to track

  • In the App conversions, select iOS and then select App installs (first open)

  • Click Continue

5.  Setting the Postback URL

  • From your AppsFlyer account go to Settings >> Configure Media Sources >> Google AdWords 

  • Copy the postback URL and paste it to your Google AdWords Account.

  • Click Done
  • Take the Conversion ID and Label and copy it from your Google AdWords account:

  • Paste Conversion ID and Label to your AppsFlyer account:

  • Click Save & Close
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