Google AdWords - iOS Configuration - Search Network

This guide applies to advertisers that opened an AppsFlyer account after 17 May 2017:

iOS Search Network

Read this guide first before starting your Search Network implementation.

To run a Search Network campaign you must switch to the old Google AdWords UI. Please follow the instructions in this guide.

PLEASE: Read this guide first before starting implementation.


Here are the main steps to configure the campaign:

  1. Create Your Campaign
  2. Create an Ad Group
  3. Create Conversion

1. Create your Campaign

1.1  Click on Search Network only

1.2  Select Mobile app installs


1.3  Choose which iOS mobile app you are promoting

1.4  Set any additional parameters, as required to run your campaign

1.5  Add the Tracking Link to the Tracking Template

1.5.1  Go to your AppsFlyer account and select Settings >> Integrated Partners >> Google AdWords

1.5.2  Copy the Tracking Link from AppsFlyer and paste it into the Tracking Template field under Campaign URL Options in your Google AdWords account.  

NOTE:  This is at campaign level and NOT ad level.

1.5.3  Click Save and continue to open the Create an Ad Group window

2. Create an Ad Group

2.1 We recommend selecting an Ad Group which helps you to identify your specific Ad Group if you are looking at the Google AdWords platform per ad group.

For example: Campaign Name – OS – XXX (Football – iOS – Green)

2.2  Complete the additional parameters, as required.

2.3  If not automatically set, set your App Store application link as your Final URL

NOTE:  As an option, you can add the Tracking Link to the Tracking Template field (this is at Ad Level).

2.5 Click Save and continue. The following window opens and you now have 2 options:

  1. Agree to connect to a previously created conversion tracking by clicking Finish
  2. Click Manage Conversion which will allow you to select a different conversion or to create a new conversion.
    If you want to create a new conversion follow the guidelines here.


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