How to Configure a Campaign with AdColony


AdColony, one of AppsFlyer's integrated partners, is a premium video advertising network, providing advertisers and brands with an engaged and responsive audience and offers monetization solutions to publishers and developers.

In addition to click-based mobile attribution, AdColony also offers cost, ad revenue and view-through attribution, which you can track with AppsFlyer.

To configure your campaigns with AdColony, follow the steps below.

Setting Up AdColony

Go to the dashboard of your app and click on Integrated Partners on the left bar.


Enter "AdColony" in the search field and click on its logo to open AdColony's configuration window.

AdColony's configuration window includes 4 tabs: Integration, Tracking link, Data enrichment and Permissions. Click on the items below to read about the tabs setup. 

For a detailed description of the Partner Configuration Window Header, click here.


  • The General Settings step in the Integration tab is mandatory for all partners
  • All the rest of the steps are either descriptive or optional

Integration Tab

The Integration Tab is divided into different sections as described below. 

General Settings

Enable View-Through attribution

Toggle this to ON if you want to attribute view-through installs from AdColony. The view-through lookback slider is available on the tracking link tab (described below). 

Default Postbacks

AppsFlyer can send automatic postbacks to AdColony following user installs and re-engagements. Use this section to define the source of the users that allow sending these postbacks. 


Select Only events attributed to this partner for events coming only from users attributed to AdColony.
Select Events attributed to any partner or organic to have your entire user base available to be reported to AdColony.

In-App Events Settings

In this section you can map your AppsFlyer events with AdColony via postbacks.


As part of its integration with AppsFlyer, this network receives notifications about every app launch. Therefore, the af_app_opened event is not enabled, and not required, for this network.


  1. Toggle In-App Event Postbacks to ON
  2. Select the Sending Option for all SDK defined events.
    - Only events attributed to this partner for events coming only from users attributed to this partner
    - Events attributed to any partner or organic to have your entire user base available to be reported to the partner
  3. Click Add Event to add an SDK Event to the list
  4. Complete the following parameters:
Parameter Name Description
SDK Event Name The name of the event, as received by AppsFlyer either from the SDK integrated in your app, or from server to server events.
Tip - If you don't see the event you want in the list, make sure to activate the event on a device with a non-organic installation and recheck.
Partner Event Identifier The unique name or ID of each event as defined on AdColony's side. 
Obtain the corresponding Event ID from AdColony and set in the text field.
Send Revenue When unchecked - AppsFlyer sends all the parameters of the rich in-app event to the partner, except for the revenue parameter, which is contained in the af_revenue parameter.
When checked - AppsFlyer sends all the parameters including the revenue value (if it exists in the event). 

Tracking Link Tab

In this tab, you can create the tracking links you want to send to AdColony for tracking AdColony's campaigns, ad sets or even single ads. Note that AppsFlyer DOES NOT save your generated partner's tracking links.


For all SRNs, such as Facebook, Apple Search Ads, Adwords, Snapchat etc. this tab is not functional, as they do not use external tracking links.

This tab is divided into different sections:

Tracking Link Parameters

In this section, select which parameters you want to add to the tracking link. 

Adding parameters to the tracking link here enables you to later perform thorough drill-down analyses. Parameters that are already defined on the tracking link can be edited by adding them and their new values here.

  • Campaign - add it to compare different campaigns running with AdColony. 
    Tracking link parameter: c
  • Adset - set ad set names to compare different ad sets within specific AdColony campaigns.
    Tracking link parameter: af_adset
  • Ad Name - set ad set names to compare different creatives within specific ad sets within specific campaigns AdColony.
    Tracking link parameter: af_ad
  • Site ID and Sub Site ID - set Site ID parameter to attribute installs to specific publishers. If many publishers exist, we advise on limiting the number of used site IDs and using the sub site ID parameter, to avoid exceeding the site ID limitations.
    Tracking link parameters: af_siteid and af_sub_siteid
  • Subscriber Parameters - use any of the 5 subscriber parameters to insert useful values. Note that these parameters get parsed and appear in the raw data report, which makes them very handy for performing data aggregation or filtering.
    Tracking link parameters: af_sub1, af_sub2, af_sub3, af_sub4, af_sub5 

Add any other parameter to the tracking link simply by typing it in a new parameter box. For more information about AppsFlyer's Tracking Link Structure and Parameters.

Click-Through Attribution

This slider allows you to set the maximum time from click to install. Only installs (first launches) that take place within the lookback window may be attributed to AdColony.

Tracking link parameter: af_click_lookback

More details about the click lookback window here

Click Tracking Link

This is the tracking link that contains all the setup information you have set for it. Send it to AdColony to be activated when leads click on a corresponding ad.

View-Through Attribution Lookback Window

This slider allows you to set the maximum time from impression to install. Only installs (first launches) that take place within this lookback window, following an ad impression, are attributed to AdColony, providing there was no other relevant ad click. 

You can customize this value to 1-23 hours or 1-7 days. 

Tracking link parameter: af_viewthrough_lookback

More details about the view-through attribution here

Impressions Tracking Link

The impression tracking link contains similar attribution data to the click tracking link (besides the different lookback window). Send it to AdColony to be activated when a corresponding ad is watched, usually for 1 second or more.

Data Enrichment Tab

The data enrichment tab allows you to enrich your attribution data with the following 2 options, if supported by the partner:

1. Pulling cost data (sometimes including clicks and impressions) from AdColony as an advertiser

2. Getting ad revenue data from AdColony as a publisher

Getting Cost Data

When Cost integration is supported, the following is displayed:


Set the Get Cost Data toggle to display the partner's required setup for cost data. Follow the specific instructions on the partner's cost section.

For example, in the capture below the partner requires setting up information about the user name, password, account ID and secret key to send cost data.  


For the full list of partners supporting cost data go here.

Ad Revenue

This section is relevant only if you are acting as a publisher, displaying ads of the partner to your users. As such, you would certainly like to measure the engagement of your users acquired from different sources, to find the most profitable sources for you.

Set the Get Ad Revenue Data toggle to display the partner's required setup for revenue data. Follow the specific instructions on the partner's ad revenue section. For example, in the capture below the partner requires a simple login to its system.

To learn more about ad revenue (AKA Ad monetization) tracking go here.   


Permissions Tab

In this tab, you can select the permissions to grant AdColony, whether the partner acts as an ad network, agency or even both. Note that even if attribution is disabled for AdColony, the permissions tab is active and you can grant control to AdColony.

Use these toggles to give the ad network permissions to handle its own configuration for your app:

Ad Network Permissions

  • Allow to configure integration - permit the partner to setup the integration tab (except in-app event postbacks)
  • Allow to configure in-app event postbacks - permit the partner to setup in-app event postbacks mapping to itself on the integration tab
  • Allow access to your retention report - only to the partner's own retention data 
  • Allow access to your Protect360 dashboard - only to the partner's own Protect360 data, and providing the feature is enabled for the advertiser 

Learn more about granting ad network permissions.

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