Google AdWords - Android Configuration - Display Network

Display Network

Read this guide first before starting your Display Network implementation.

Note the following requirements:




Tracking Template  

Referrer (final URL)  

Conversion Postback  

Display - mGDN




Display - Admob  





To set up display campaigns, follow these steps - each step is described in detail below:

  1. Create Your Campaign  
  2. Create Ad Group
  3. Create Ad
  4. Create conversion

Create your Campaign

1.1  Click on Display Network only


1.2.  Select Install your mobile App and the mobile app you want to be downloaded

1.3.  Set any additional parameters, as required to run your campaign

1.4.  To add the tracking link to the tracking template, go to “Advance Settings” >> “Campaign URL Options and you’ll see the tracking template field.


To obtain the tracking link for this field complete the following steps:

1.5  Go to your AppsFlyer account and select Settings >> Integrated Partners >> AdWords

1.6  Copy the Tracking Link into the Tracking Template field under Campaign URL Options in your Google AdWords account.  

NOTE:  This is at campaign level and NOT ad level!

1.7  Click Save and continue to open the Create an Ad Group window

Create Ad Group 

2.1  Complete the additional parameters, as required.

2.2  Click Save and continue.

Create Ad

3.1  If not automatically set, set your Google Store application link as your Final URL

NOTE:  As an option, you can add the Tracking Link to the Tracking Template field.  (This is at Ad Level).

Create Conversion

NOTE: If you have an Android (First Open) conversion already set for other channels, you can skip this phase and click Finish


For details of how to perform AdWords Conversions, click here.

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