At a glance: Mobvista, an AppsFlyer integrated partner, is a mobile marketing platform providing user acquisition, analytics, and monetization solutions to worldwide mobile developers and brands. In addition to click-based mobile attribution, Mobvista also offers cost and view-through attribution, which you can record with AppsFlyer.
Setting up Mobvista
To configure the partner:
- In AppsFlyer, go to Configuration > Integrated Partners.
- Select the partner.
The partner's configuration window opens.
Mobvista's configuration window includes 4 active tabs: Integration, Attribution link, Cost, and Permissions. Click on the items below to read about the tabs setup.
For a detailed description of the Partner Configuration Window Header, click here.
- The General Settings step in the Integration tab is mandatory for all partners
- All the rest of the steps are either descriptive or optional
On the first visit here, you will need to toggle ON the Activate Partner button to enable the set up of the Integration tab parameters. The toggle MUST be ON for as long as you work with the partner.
For more details about partner activation, please click here.
Mobvista connects with AppsFlyer via a unique network ID. If you don't already have the Network ID, you must obtain it from Mobvista to continue with the integration.
Enable View-Through attribution
Toggle this to ON if you want to attribute view-through installs from Mobvista. The view-through lookback slider is available on the attribution link tab (described below).
AppsFlyer can send automatic postbacks to Mobvista following user installs and re-engagements. Use this section to define the source of the users that allow sending these postbacks.
Select Only events attributed to this partner for events coming only from users attributed to Mobvista.
Select Events attributed to any partner or organic to have your entire user base available to be reported to Mobvista.
In-app events settings
In this section you can map your AppsFlyer events with Mobvista via postbacks.
- Set the Mobvista network ID again here
- Toggle In-App Event Postbacks to ON
- Select the Sending Option for all SDK-defined events.
- Only events attributed to this partner for events coming only from users attributed to this partner
- Events attributed to any partner or organic to have your entire user base available to be reported to the partner
- Click Add Event to add an SDK Event to the list
- Fill in the following parameters:
|SDK Event Name||The name of the event, as received by AppsFlyer either from the SDK integrated in your app, or from server to server events.
Tip - If you don't see the event you want in the list, make sure to activate the event on a device with a non-organic installation and recheck.
|Partner Event Identifier||The unique name or ID of each event as defined on Mobvista's side.
Obtain the corresponding Event ID from Mobvista and set in the text field.
|Send Revenue||When unchecked - AppsFlyer sends all the parameters of the rich in-app event to the partner, except for the revenue parameter, which is contained in the af_revenue parameter.
When checked - AppsFlyer sends all the parameters including the revenue value (if it exists in the event).
Attribution link tab
This tab is divided into different sections:
Attribution link parameters
In this section, select which parameters you want to add to the attribution link.
Adding parameters to the attribution link here enables you to perform thorough drill-down analyses later. Parameters that are already defined on the attribution link can be edited by adding them and their new values here.
- Campaign - add it to compare different campaigns running with Mobvista.
Attribution link parameter: c
- Adset - set ad set names to compare different ad sets within specific Mobvista campaigns.
Attribution link parameter: af_adset
- Ad Name - set ad set names to compare different creatives within specific ad sets within specific campaigns Mobvista.
Attribution link parameter: af_ad
- Site ID and Sub Site ID - set Site ID parameter to attribute installs to specific publishers. If many publishers exist, we advise limiting the number of used site IDs and using the sub site ID parameter to avoid exceeding the site ID limitations.
Attribution link parameters: af_siteid and af_sub_siteid
- Subscriber Parameters - use any of the 5 subscriber parameters to insert useful values. Note that these parameters get parsed and appear in the raw data report, which makes them very handy for performing data aggregation or filtering.
Attribution link parameters: af_sub1, af_sub2, af_sub3, af_sub4, af_sub5
Add any other parameter to the attribution link simply by typing it in a new parameter box. For more information about AppsFlyer Attribution Link Structure and Parameters.
This slider allows you to set the maximum time from click to install. Only installs (first launches) that take place within the lookback window may be attributed to Mobvista.
Attribution link parameter: af_click_lookback
More details about the click lookback window here.
Click attribution link
This is the attribution link that contains all the setup information you have set for it. Send it to Mobvista to be activated when leads click on a corresponding ad.
View-through attribution lookback window
This slider allows you to set the maximum time from impression to install. Only installs (first launches) that take place within this lookback window, following an ad impression, are attributed to Mobvista, providing there was no other relevant ad click.
You can customize this value to 1-23 hours or 1-7 days.
Attribution link parameter: af_viewthrough_lookback
More details about the view-through attribution here.
Impressions attribution link
The impression attribution link contains similar attribution data to the click recording link (besides the different lookback window). Send it to Mobvista to be activated when a corresponding ad is watched, usually for 1 second or more.
Mobvista automatically sends encrypted CPI cost data on the attribution link for all installs.
For the full list of partners supporting cost data, click here.
Ad revenue tab
Ad Revenue data is not supported by this partner.
In this tab, you can select the permissions to grant Mobvista, whether the partner acts as an ad network, agency, or both. Note that even if attribution is disabled for Mobvista, the permissions tab is active and you can grant control to Mobvista.
Ad network permissions
Use these toggles to give Mobvista permissions to handle its own configuration for your app:
- Allow to configure integration - permit Mobvista to set up the Integration tab (except in-app event postbacks)
- Allow to configure in-app event postbacks - permit Mobvista to setup in-app event postbacks mapping to itself on the integration tab
- Allow access to your retention report - only to Mobvista's own retention data
- Allow access to your Protect360 dashboard - only to Mobvista's own Protect360 data, and providing the feature is enabled for the advertiser
Learn more about granting ad network permissions.
Use these toggles to give the agency permissions to handle its own configuration for your app:
- Main toggle - Set to On to reveal the agency permissions options
- Allow access to your retention report - only to the agency's own retention data
- Allow access to aggregate organic data
- Allow to configure in-app event postbacks - permit the agency to setup in-app event postbacks mapping to itself on the integration tab
Learn more about granting agency permissions.