Affise integration with AppsFlyer

At a glance: Ad networks that use Affise can utilize the AppsFlyer probabilistic modeling solution to receive attribution data about installs and in-app events.

To start the integration you must send AppsFlyer both the attribution link and the postback for reporting purposes.

Base attribution link

Below you can find the base attribution link with a detailed explanation per each parameter:{clickid}&af_siteid={pid}&af_c_id={offerid}
AppsFlyer Base URL Description

AppsFlyer endpoint


Application unique ID - Dynamic value changed per app promoted


Media source name include _int to identify integrated network at AppsFlyer servers


Campaign name

Obligatory Attribution Link Parameters

AppsFlyer Parameter Affise Macros Description



Request ID of each user session



ID of the affiliate promoting the offer



ID of the offer

For a complete AppsFlyer parameter list click here.

Complete attribution link template{clickid}&af_siteid={pid}

Install and in-app event postbacks

The following are examples of Install and In-App Event Postbacks:

Global install postback iOS{clickid}&action_id={eventtime}&ios_idfa={idfa}

Global install postback Android{clickid}&action_id={eventtime}&android_id={android_id}

Global in-app event postback iOS{clickid}&action_id={eventtime}&ios_idfa={idfa}&goal={event-name}

Global in-app event postback Android{clickid}&action_id={eventtime}&android_id={android_id}&goal={event-name} is the network ID (domain) name provided by Affise.

e= Set as Event Name in the AppsFlyer dashboard for each App by the advertiser - This is the actual in-app event name from the application.

Additional attribution information can be added to the postback by request such as Country Code, Advertising ID, IDFA etc.

Finalizing your registration

  • If you have an integration with AppsFlyer, contact us using the partner assistant widget.
  • If you don't have an integration with AppsFlyer, complete the ad Partners Registration application here.