How to Configure a Campaign with Adform

Introduction

Adform, one of AppsFlyer's integrated partners, builds monetization, engagement, analytics and discovery tools for app developers, device manufacturers, mobile carriers and advertisers.

In addition to click-based mobile attribution, Adform also offers view-through attribution, which you can track with AppsFlyer.

To configure your campaigns with Adform, follow the steps below.

Setting Up Adform

Go to the dashboard of your app and click on Integrated Partners on the left bar.

Integrated_Partners_link.png

Enter "Adform" in the search field and click on its logo to open Adform's configuration window.

Adform's configuration window includes 4 tabs: Integration, Tracking link, Data enrichment and Permissions. Click on the items below to read about the tabs setup. 

For a detailed description of the Partner Configuration Window Header, click here.

Integration Tab 

The Integration Tab is divided into different sections as described below. 

 Note

As an ALL-Installs network, Adform prefers to receive postbacks for all new installs of your app from ANY source, including organic. It is recommended to select Events attributed to any partner to send all install postbacks to Adform. 

General Settings 

Client Tracking ID

Adform connects with AppsFlyer via a unique Client Tracking ID. If you don't already have it, you must obtain it from Adform to continue with the integration.

adform_msc_new_2.png

Enable View-Through attribution

Toggle this to ON if you want to attribute view-through installs from Adform. The view-through lookback slider is available on the tracking link tab (described below). 

Default Postbacks

AppsFlyer can send automatic postbacks to Adform following user installs and re-engagements. Use this section to define the source of the users that allow sending these postbacks. 

adform_msc_new_2.png

Select Only events attributed to this partner for events coming only from users attributed to Adform.
Select Events attributed to any partner or organic to have your entire user base available to be reported to Adform.

In-App Events Settings

In this section you can map your AppsFlyer events with Adform via postbacks.

adform_msc_new_5.png

  1. Enter the Client_Tracking_ID and password again.
  2. Toggle In-App Event Postbacks to ON
  3. Select the Sending Option for all SDK defined events.
    - Only events attributed to this partner for events coming only from users attributed to this partner
    - Events attributed to any partner or organic to have your entire user base available to be reported to the partner
  4. Click Add Event to add an SDK Event to the list
  5. Complete the following parameters:
Parameter Name Description
SDK Event Name The name of the event, as received by AppsFlyer either from the SDK integrated in your app, or from server to server events.
Tip - If you don't see the event you want in the list, make sure to activate the event on a device with a non-organic installation and recheck.
Partner Event Identifier The unique name or ID of each event as defined on Adform's side. 
Obtain the corresponding Event ID from Adform and set in the text field.
Send Revenue When unchecked - AppsFlyer sends all the parameters of the rich in-app event to the partner, except for the revenue parameter, which is contained in the af_revenue parameter.
When checked - AppsFlyer sends all the parameters including the revenue value (if it exists in the event). 

Tracking Link Tab 

In this tab, you can create the tracking links you want to send to Adform for tracking Adform's campaigns, ad sets or even single ads. Note that AppsFlyer DOES NOT save your generated partner's tracking links.

 Note

For all SRNs, such as Facebook, Apple Search Ads, Adwords, Snapchat etc. this tab is not functional, as they do not use external tracking links.

This tab is divided into different sections:

Tracking Link Parameters

In this section, select which parameters you want to add to the tracking link. 

Adding parameters to the tracking link here enables you to later perform thorough drill-down analyses. Parameters that are already defined on the tracking link can be edited by adding them and their new values here.

  • Campaign - add it to compare different campaigns running with Adform. 
    Tracking link parameter: c
  • Adset - set ad set names to compare different ad sets within specific Adform campaigns.
    Tracking link parameter: af_adset
  • Ad Name - set ad set names to compare different creatives within specific ad sets within specific campaigns Adform.
    Tracking link parameter: af_ad
  • Site ID and Sub Site ID - set Site ID parameter to attribute installs to specific publishers. If many publishers exist, we advise on limiting the number of used site IDs and using the sub site ID parameter, to avoid exceeding the site ID limitations.
    Tracking link parameters: af_siteid and af_sub_siteid
  • Subscriber Parameters - use any of the 5 subscriber parameters to insert useful values. Note that these parameters get parsed and appear in the raw data report, which makes them very handy for performing data aggregation or filtering.
    Tracking link parameters: af_sub1, af_sub2, af_sub3, af_sub4, af_sub5 

Add any other parameter to the tracking link simply by typing it in a new parameter box. For more information about AppsFlyer's Tracking Link Structure and Parameters.

Click-Through Attribution

This slider allows you to set the maximum time from click to install. Only installs (first launches) that take place within the lookback window may be attributed to Adform.

Tracking link parameter: af_click_lookback

More details about the click lookback window here

Click Tracking Link

This is the tracking link that contains all the setup information you have set for it. Send it to Adform to be activated when leads click on a corresponding ad.

View-Through Attribution Lookback Window

This slider allows you to set the maximum time from impression to install. Only installs (first launches) that take place within this lookback window, following an ad impression, are attributed to Adform, providing there was no other relevant ad click. 

You can customize this value to 1-23 hours or 1-7 days. 

Tracking link parameter: af_viewthrough_lookback

More details about the view-through attribution here

Impressions Tracking Link

The impression tracking link contains similar attribution data to the click tracking link (besides the different lookback window). Send it to Adform to be activated when a corresponding ad is watched, usually for 1 second or more.

Data Enrichment Tab

Cost integration is not available for this partner.

Permissions Tab

There is no permissions to grant Adform.

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