The Dashboard's Overview Page

The dashboard's overview page is the entrance point to clearly view all your app data.

The first information displayed at the top of the dashboard is the KPIs for Impressions and Clicks, total non-organic and organic installs, the conversion rate of clicks to installs and finally the total revenue from non-organic and organic installs.

Life Time Value (LTV) is the data relating to installs occurring within the selected date range.

The percentages represent the trend between the time period currently displayed and the equivalent preceding time frame. For example, if you are viewing the last week, the trend displayed shows the difference in KPIs with the week prior to the currently selected time frame.

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To refine your search, the first thing to do is use the Language Selector at the top of the screen to choose which language you want to view your information. Currently, the dashboard is available in English, Chinese, Japanese, Spanish, French, German, Russian, Korean and Portuguese.

Click Support to take you to the AppsFlyer Help Center.

The Filters

AppsFlyer offers you a number of filtering options to enable you to refine your search and view the information most relevant to you.

Use the menu bar at the top of the page to select the media source for which you want to observe data.

Use the Geo dropdown to select a specific geo region and view app activities for that region.

Use the date selector to refine your search to specific dates. You can select your own custom date range or use one of the preset date range buttons.

For details on advanced filtering and grouping options, click here.

The Data

The User Acquisition Trends graph displays, by default impressions, clicks and organic and non-organic installs for the app according to the filters selected. Click the icons (at the bottom of the graph) to toggle between the different values on the graph.

The next graph breaks-down the data by leading Media Source or Campaign if you have drilled-down after clicking on a media source. 

You are then shown the breakdown of Installs, Lifetime Loyal Users and Lifetime Revenue into graphical form for the selected time range.

Continue to scroll down and the next section of the dashboard displays the Aggregated Performance Report - based on the Partners Report. By default, the top 20 media sources are displayed. You can select to show either the top 10 or top 50.

You can click on a particular media source, to drill-down to retrieve more specific data. 

From the top of the Aggregated Performance Table, you can select one or more (multi-select) In-App Events to view in the table. By default, the table shows the top three performing In-App Events.

The next element of the dashboard is the information displayed in the Additional Insights section below the table. This information is divided into Top Events and Assisted Installs.

The bottom of the dashboard handles the Geographical Distribution of the app data. The data is divided into geographical distribution and top countries.

You can use the dashboard sidebar to navigate to the various functions of the AppsFlyer dashboard.

 

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