AppsFlyer and mParticle Integration

mParticle collects customer data and sends it to different analytics, marketing and data warehousing platforms.

The purpose of this document is to provide you with details of how to activate event data from mParticle to AppsFlyer.

1.  mParticle customers must integrate the AppsFlyer SDK into their application

  • Refer to the iOS and Android SDK GitHub repositories for details on how to configure the  AppsFlyer kit with the mParticle SDK into your app.

2.  Login to mParticle -

3.  To configure the AppsFlyer Event Integration, do the following:

  • Select the Integration icon from the left-side navigation bar

  • Select your app from the app dropdown list
  • Select the AppsFlyer tile to display the Integration Details Tab.

This provides information regarding the integration such as, type of events, User IDs, Device IDs and other information about the integration that is shared between mParticle and AppsFlyer.

5.  Select the appropriate tab for either iOS or Android settings.
6.  Enter the AppsFlyer specific parameters - Dev Key and Apple App ID

6.  Toggle the status slider to On to activate the service
7.  Click Save to enable event data to be forwarded from your app to AppsFlyer

Known mParticle Integration Limitation

Uninstall tracking is currently not supported with the mParticle AppsFlyer SDK kit.
To implement uninstall tracking the AppsFlyer SDK MUST be integrated in the app in addition to mParticle's SDK.
1. Follow the guide for integrating AppsFlyer's SDK for iOS or Android.
Note - make sure NOT to repeat the same API calls that mParticle is already using with AppsFlyer.
2. Follow our uninstall tracking documentation in order to properly implement uninstall tracking.


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