Google AdWords - iOS Configuration - Universal App Campaigns

IMPORTANT:  Read this guide first before starting implementation.

Universal app campaigns allow you to promote your iOS app across Google Search, YouTube and Display in a single place of configuration. 

Generally Google itself can't track iOS installs from search campaigns as the clicks come from mobile web sources, which prevent Google from pulling the IDFA from the devices, and from performing ID matching.

In contrast, iOS search on Universal App Campaigns (UAC) can be tracked by Google, for ads that are served on the Google Search App. 


AppsFlyer can track installs for all types of iOS app install campaigns on Adwords, even if Google doesn't, through our integration with Google AdWords or through our NativeTrack™ 2.0 tracking method. 

Note the following:

  • You cannot modify the final URL or add a tracking template (unlike regular Search or Display campaigns in AdWords respectively). 
  • You must work with a different Conversion ID and Label to the ones used by the Advertiser - for an agency to promote an app using Universal Campaigns.
  • You are not notified by Google where your ad is running, this information is provided by AppsFlyer in the Raw Data Reports under the Channel column.
  • Impression and click counts will not be displayed on the AppsFlyer dashboard.

Be aware of the following requirement:




Tracking Template

Conversion Postback

Universal App Campaigns

Not available


To set up Universal App Campaign, follow these steps:

  1. Create Campaign  
  2. Create Conversion Tracking

1.  Create Campaign

1.1  Click + CAMPAIGN and select Universal App Campaign


1.2  Select in Mobile app the iOS app you want to promote.


1.3  Set the rest of fields according to your campaign requirements.

1.4  Click Save and continue.

2.  Create Conversion Tracking

There are 2 options:

2.1  If you want to work with a previously created conversion tracking, click Finish

2.2  If you wish to work with a different conversion tracking, click Manage conversion.

For details on AdWords Conversion, click here.

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