Uninstall measurement

AppsFlyer uninstall measurement enables the measurement of uninstall events that occur for a specific app and attribute them to a specific media source.

Use this metric to optimize your advertising budget and strategy by using media sources that provide users of the highest value.

AppsFlyer supplies the raw uninstall data as a downloadable report, Pull API and Data Locker. 

Benefits of uninstall measurement

  • Compare media sources quality
    The rate of uninstalls is a metric, which can help compare the quality of the users you acquire from different media sources, campaigns, single ads or countries.
  • Protect users privacy
    Many advertisers run re-engagement campaigns to retain their users. However, doing so may contradict the app store's terms of use. If this is the case use the uninstall data to remove uninstallers from retargeted audiences.

Operating systems

Supporting the Uninstall Measurement feature requires some development in your apps.
Here are the developer instructions for: 

 Tip

How many users uninstall apps and when?
Get the full category/country breakdown here.

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