Uninstall measurement

  • Advertisers
  • Developers


AppsFlyer's Uninstall Measurement feature allows you to measure the number of uninstalls that have occurred for a particular app and attribute them back to a specific media source.

With this metric, you can optimize your advertising budget and strategy with those media sources providing the highest value users.

AppsFlyer supplies the raw uninstall data, via a raw data report, Pull API and Data Locker features. For more details go here.

Benefits of uninstall measurement

  • Compare Media Sources Quality
    The rate of uninstalls is an important metric, which can help you compare the quality of the users you acquire from different media sources, campaigns, single ads or even countries.
  • Protect Users Privacy
    Many advertisers run re-engagement campaigns to retain their users. However, to protect the privacy of uninstalling users you need to stop messaging them. Only by using AppsFlyer's uninstall data, you can remove uninstallers from your retargeted audiences.

Operating systems

The Uninstall Measurement feature is available for: 

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