Uninstall measurement

AppsFlyer uninstall measurement enables the measuremement of uninstall events that occurr for a specific app and attribute them to a specific media source.

Use this metric to optimize your advertising budget and strategy by using media sources that provide users of the highest value.

AppsFlyer supplies the raw uninstall data as a downloadable report, Pull API and Data Locker. 

Benefits of uninstall measurement

  • Compare Media Sources Quality
    The rate of uninstalls is an important metric, which can help you compare the quality of the users you acquire from different media sources, campaigns, single ads or even countries.
  • Protect Users Privacy
    Many advertisers run re-engagement campaigns to retain their users. However, to protect the privacy of uninstalling users you need to stop messaging them. Only by using AppsFlyer's uninstall data, you can remove uninstallers from your retargeted audiences.

Operating systems

Supporting the Uninstall Measurement feature requires some development in your apps.
Here are the developer instructions for: 


How many users uninstall apps and when?
Get the full category/country breakdown here.

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